Cogon Systems

Marketing Strategy

Market Need
Easy distribution of critical patient information.
- Paperless Movement
- Regulatory Movement
- Quality Movement
- Wireless Movement

Industry Structure
Multiple disparate legacy systems

Inefficient User Interfaces
- Automated ones difficult to use
- Many manual paper-based systems remain

Ineffective correlation of information

Target Market
Primarily small to mid-size medical facilities
- 50-400 bed hospitals

Distribution Channels
Strategic allegiance with southeast regional reseller channel
- Healthcare focused
- Commission incentive
Louisiana, Mississippi, Tennessee,Georgia, Carolinas, Virginia, Kentucky, Alabama, Indiana and Florida

Competitors
Small Companies
- Mercury MD
- Patient Keeper
Large Companies
- GE Medical
- McKesson
- Cerner

Promotional Strategy
On-line demonstrations
Cogon Physician contact
Limited on-site feasibility implementation
Flexible payment options

Market Advantage
Simplicity of use
Unmatched Functionality
Performance
Flexibility in configuration
Service and Support
Cost