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Cakes Across America

Legal Name: Cakes Across America, Inc.
1-800-422-5387
www.cakesacrossamerica.com
C - corporation
Established: January 1992
Location: Flagler Beach, Florida (Expanding to next time zone 2004)

Introducing Flour Power- The Cake Delivery Network Industry!

CAA is a Pioneer in the Cake Delivery Network Industry.
Modeled after the floral networks, the Bakery Network concept was established about 10 years ago.
Companies in this industry serve as intermediaries between the customer and the baker, taking orders from around the world through their web sites or phone services and placing the orders with a bakery near the receiver.

- Delivery of Fresh Cakes, Cookies, Brownies and Other Baked Goods
- Bakery Network Concept
- 10 Year Old Industry
- 40,000 Bakeries
- Intermediary
- Freshly baked, custom decorated, personalized
- Hand-delivered (Never Shipped!)
- Traditional Product – New Delivery Method

What is Cakes Across America?


- National
- Special Occasion
- Gift
- Cake (and Other Baked Goods)
- Marketing Service
- & Proprietary Bakery Delivery Network
- FTD of the Baking Industry


Fran Greene
- Founder and CEO
- Entrepreneur/business owner since 1989
- Prior experience includes 17 years in Sales, Telemarketing, Sales Management,
.. Contact Center Management

Capital Requirement & Offering

- Incremental investments up to $1 million during the next two years
- Offering equity in the company based on projections and performance

Management Team

Dottie Wachter – Bakery Network Manager

- Responsible for Bakery Network & Special Accounts
- 17 Years Experience in Administrative Management and Executive Level Personal Assistant
Kim Mills – Director of Marketing & Operations
- Responsible for Operations, Marketing & Channels
- Background in Provider Network Management, Analyst, and Training
- BS, Marketing 1986 University of West Florida

Expenditures

Marketing Plan
Hiring/Salaries
Cash Flow
Data Management Software
Additional Office Space
Basic Personal Computers and Workstations
General Office Equipment
Small Server, Storage & Software
Web Site Development
Minimal Inventory

Operating Budget & Capital Request

Operating Budget   2003 2004 2005 2006 2007 2008
Revenue   750 2,665 5,668 12,170 24,173 35,173
Operating Income (GP)   341 1,180 2,545 5,501 10,955 15,952
Net Income   (5) 98 529 1,567 4,805 6,406
# Of Employees   7 20 28 45 68 87
               
Capital Request   2003 2004 2005 2006 2007
 
Total Investment   290 710
       
Requested
             
               
Use of Funds              
Operating Expense   55 300        
Equipment Expense   25 100        
Salary Expense   160 210        
Cash Flow   50 100        
All amounts (except employees) shown in $1,000's.

We are seeking capital to support promotional opportunities, expansion and infrastructure.
We need cash to implement the capital and marketing plan and sustain the operation during the growth phase.
With an investment of $1 million in 2 or 3 phases over a two year period, we believe we can reach a targeted gross revenue of about $35 million.

University of West Florida UWF Haas Center for Business Research & Economic Development