Through innovative teaching and research, the School of Psychological and Behavioral Sciences challenges and inspires undergraduate and master's students to apply psychological science to everyday life.

We are also committed to service through the development of knowledge of human behavior and enhancement of quality of life, not only for our students, but also for the profession and broader communities at the local, state, regional, and global levels.

Vision Statement

To be recognized as an innovative leader in the application of psychological science.

UWF Values

• Caring: A safe and dynamic learning environment that encourages the development of individual potential
• Integrity: Doing the right thing for the right reason
• Quality: Dedication to uncompromising excellence
• Innovation: Dedication to exploring and expanding the boundaries of knowledge
• Teamwork: Working together to achieve shared goals
• Stewardship: Managing and protecting our resources
• Courage: Different by design

UWF Standards

• Ambassadorship: Each member of the faculty and staff represent UWF. Take pride in your actions.
• Communication: Listen, acknowledge and respond promptly and politely to customers and co-workers.
• Courtesy: Treat others as you would like to be treated.
• Flexibility: Look for alternative ways to solve problems. Think outside of the box.
• Helpfulness: Go the “extra mile” to deliver good service.
• Knowledge: Know and perform the responsibilities of your job. Be a source of accurate information.
• Ownership: Strive to do the job right the first time. Create teamwork in your department.
• Professionalism: Conduct yourself with dignity, civility and courtesy. Respect others.
• Responsiveness: Be accessible and honest. Take initiative to provide excellent customer service.
• Safety: Think safety first. Be responsible for creating an accident free environment.