Panels
Panels are simply groups of people who have agreed to answer survey questions periodically. Many of the top research firms, such as ACNielsen, use panels to collect research information.

The UWF/Listener Group Panel
This is a panel of male and female heads of households in the Pensacola MSA (Escambia and Santa Rosa Counties). The panel is constructed in such a way as to be representative of all heads of households in the two county area. There are approximately 800 persons in the panel.