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Voice: 850 474-2668
FAX: 850 474-3069
See Burns/Bush Marketing Research
Textbook Website at www.mktgresearch.com.
Interest: Marketing research;
marketing information systems.
He received his B.A. and M.A. from the University
of Alabama and a Ph.D. from Arizona State University.
He has published in the leading business journals
including the Journal of Business, Journal of
Marketing, and the Journal of Marketing Research.
He is the co-author of two books: Marketing Research
4th edition, Prentice-Hall and Marketing Simulation,
3rd edition, Harper Collins.
 Greg
Martin, Ph.D.
Associate Professor of Marketing and Chair
Department of
Marketing & Economics
College of Business
University of West Florida
11000 University Parkway
Pensacola, FL 32514
Voice: 850 474-2623
Fax: 850 474-3069
Interest: Market analysis;
market research; marketing strategy.
Dr. Martin's academic research has been published
in business journals and presented at national
conferences. His research and consulting interests
include tourism marketing, consumer satisfaction
measurement, and marketing strategies and education.
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