Panel and Representativeness/title>  <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <script language="JavaScript">  </script> <META NAME="description" CONTENT="University of West Florida Listener Group Panel uwf.edu/panel -- Collects information on the public's opinions on important public issues. These issues cover a variety of topics such as attitudes toward the local economy, environment, politics or education. Obtains local perspectives on important issues facing the nation. Collects information for the purposes of academic research. Gathers information on a variety of academic topics such as consumer knowledge of product labeling, worker's satisfaction with working conditions, purchasing over the Internet, public awareness of new laws and regulations, and so on."> <META NAME="keywords" CONTENT="household panel, panel research, consumer sentiment index, longitudinal research, panel, survey, marketing research, marketing information systems, market analysis, Escambia County, Santa Rosa County, Northwest Florida"> <META name="author" content="Greg Martin, Ph.D.; Ron Bush, Ph.D."> <LINK REL="stylesheet" HREF="styles/pres.css" TYPE="text/css"> </head> <body bgcolor="#FFFFFF" text="#000000" leftmargin="0" topmargin="0" link="#000066" vlink="#000099" alink="#0000FF"> <table width="100%" height="560" border="0" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF" > <tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0" class="wtNAV"> <tr> <td width="50%" height="10" bgcolor="#00389c"><img src="images/uwftop.gif" alt="University of West Florida" width="530" height="53" border="0" usemap="#Map2"><a href="#press" class="wtnav">Press coverage <font size="+1">»»</font></a> </td> </tr> <tr> <td height="23" bgcolor="#98B3CD" class="black"><a href="http://uwf.edu/panel/index.cfm" class="black">Panel Home Page</font></a><font size="-1"> | <a href="http://uwf.edu/panel/whatis.cfm" class="black">What is a panel?</a> | <a href="http://uwf.edu/panel/faq.cfm" class="black">Frequently Asked Questions</a> | <a href="http://uwf.edu/panel/contact.cfm" class="black">Contact us </a> | <a href="http://uwf.edu/panel/Representativeness.cfm" class="black">Is the Panel representative?</a> | <a href="http://haas.uwf.edu" class="black">Haas Center </a></font></td> </tr> <tr> <td height="23" bgcolor="#003399" class="wtNav"> <a href="Panel_Feb_O4/Index.htm" class="wtNAV">Charter Gov - Feb 2004</a> | Survey Results <font size="+1">»»</font> <a href="http://uwf.edu/panel/June04.htm" class="wtNAV">June 2004</a> :: <a href="http://uwf.edu/panel/SurveyResults0001.cfm" class="wtNAV">Nov 2003</a> | Indices of Consumer Sentiment <font size="+1">»»</font> <a href="ICS.cfm" class="wtNAV">Dec 2003</a> | <a href="ICSPressReleaseFeb2004v4.doc" class="wtNAV"> Feb 2004</a></td> </tr> </table> </td> </tr> <tr> <td height="473" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" height="684"> <tr> <td height="288" colspan="2" valign="top"><img src="images/listener-logo2_new.gif" alt="The Listener Group (Logo)" width="274" height="80" border="0" align="right"> <table width="410px" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td valign="top" bgcolor="#FFFFFF" class="prestitle"></td> </tr> <tr> <td valign="top" bgcolor="#FFFFFF" class="prestitle">  <p align="left"><font size="-1">(continued from <a href="Representativeness.cfm">previous page</a>)</font><br> The UWF/Listener Group Panel and Representativeness </p> </td> </tr> <tr> <td valign="top" class="bodytxt"> </td> </tr> <tr> <td valign="top" bgcolor="#FFFFFF" class="bodytxt"> <p><strong>Consistent with Known Population Data </strong><br> When the UWF/Listener Group Panel was recruited we asked a number of demographic questions. How do these panel demographics compare with demographics that are known about the Pensacola MSA? </font></p> <p>The table below shows the percentage of panel members residing in each county and also shows the percentage of households reported for each county in the 2003 Survey of Buying Power, published annually by Sales & Marketing Management Magazine (<a href="http://www.salesandmarketing.com/smm/index.jsp">http://www.salesandmarketing.com/smm/index.jsp </a>). There are no statistically significant differences between the percentages of residents of 2003 Panel members versus the percentages of residents in each county as reported in the 2003 Survey of Power. <img src="images/image002.gif" alt="table" width="332" height="168"></p> <p>The table below shows the percentage of panel members by marital status compared to marital status in the population. Population data from the 2000 U.S. Census of the Pensacola MSA for marital status are reported among those 15 years and older. Since this is a different population than the panel (few 15 year olds are heads of household), the “single” (Never Married) category was omitted for purposes of comparing similar populations. <img src="images/image004.gif" alt="table" width="349" height="171"></p> <p>The table shows that there are few differences between the four marital status categories. The differences are not statistically significant. </p> <p><a href="Representativeness3.cfm">Next </a> </p> </td> </tr> <tr> <td valign="top" bgcolor="#FFFFFF" class="black"><font color="#FFFFFF">.</font></td> </tr> </table> <p class="black"> </p> <div align="right"> </div> <p class="bodytxt"> </p></td> </tr> <tr> <td height="154" valign="top" bgcolor="#98B3CD" class="black"><font color="#99CCCC">. </font></td> <td valign="top" bgcolor="#98B3CD" class="black"><blockquote> <blockquote> </blockquote> <ul> <ul> <li> What is <a href="whatis.cfm">a panel</a>? </li> <li>Frequently asked <a href="faq.cfm">questions</a> </li> <li>Is the panel <a href="Representativeness.cfm">representative</a>?</li> <li><a href="contact.cfm">Contact us</a></font></li> <li><a href="June04.htm">View Panel Survey Results</a> June, 2004</li> <li><a href="SurveyResults0001.cfm">View Panel Survey Results</a> November, 2003 </li> <li><a href="ICS.cfm">Index of Consumer Sentiment</a> December 2003</li> <li><a href="EmailForm.cfm">Provide suggestions</a> of issues that you feel should be addressed in future surveys <br> </li> </ul> </ul> </blockquote></td> </tr> <tr> <td height="173" valign="top" bgcolor="#003399" class="wtNAV"> <p><font color="#003399">.</font></p></td> <td valign="top" bgcolor="#003399" class="wtNAV"> <blockquote> <p><br> <a name="press"></a>Press coverage </p> <ul> <li><a href="http://www.pensacolanewsjournal.com/news/030304/Business/ST002.shtml" class="wtNAV">Bay area consumers upbeat,</a> by Kimberly Blair, <em>Pensacola News Journal</em>, Mar 2004</li> <li><a href="http://www.weartv.com/news/Stories/February/0223/chartergov.shtml" class="wtNAV">Charter Government</a>, <a href="http://weartv.com/news/Stories/november/1121/petersurvey.shtml" class="wtNAV">by Peter Neumann, broadcast on WEAR TV 3</a> in Feb 2004</li> <li><a href="http://www.pensacolanewsjournal.com/news/112203/Local/ST001.shtml" class="wtNAV">New poll: Escambia less rosy than Santa Rosa on key issues, by Anton Caputo<em>, </em></a><em>Pensacola News Journal,</em> Saturday, Nov 22, 2003</a> </li> <li><a href="http://www.pensacolanewsjournal.com/news/112203/Local/ST002.shtml" class="wtNAV">Pulse of community closer than ever, by Anton Caputo, <em>Pensacola News Journal,</em> Saturday, Nov 22, 2003</a></li> <li><a href="http://www.pensacolanewsjournal.com/news/112203/Local/charts.shtml" class="wtNAV">Local issues poll results, <em>Pensacola News Journal, </em> Saturday, Nov 22, 2003</a></li> <li><a href="http://weartv.com/news/Stories/november/1121/petersurvey.shtml" class="wtNAV">Why UWF/The Listener Group Polling Is A Very Good Thing, by Peter Neumann, broadcast on WEAR TV 3, Friday, Nov 21, 2003</a> </li> </ul> </blockquote> </td> </tr> <tr> <td colspan="2" valign="top"><div align="center"><img src="images/haaslogo.gif" width="240" height="69" border="0" usemap="#MapMap"> <map name="MapMap"> <area shape="rect" coords="5,2,234,65" href="http://haas.uwf.edu"> </map> </div></td> </tr> </table> </td> </table> <div align="center"></div> <p class="black"> <map name="Map2"> <area shape="rect" coords="2,3,441,50" href="http://uwf.edu"> </map> <map name="Map"> <area shape="rect" coords="18,14,223,65" href="http://haas.uwf.edu"> </map> </p> </body> </html>