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Pensacola MSA Consumer Sentiment Indices
1. Would you say that you (and your family
living there) are BETTER OFF or WORSE OFF financially than
you were A YEAR AGO?
Table 1: Current Financial Condition
Compared to One Year Ago
| Condition |
Number |
Percent |
| Better Now |
127 |
30.0 |
| Same |
177 |
41.7 |
| Worse |
119 |
28.1 |
| Don’t Know |
1 |
0.2 |
| Total |
424 |
100 |

2. Do you think that a year from now you
(and your family living there) WILL BE BETTER OFF financially
or WORSE OFF, or just about the SAME as now?
Table 2: Expected Financial Condition
One Year from Now
| Condition |
Number
|
Percent |
| Will Be Better Off |
161 |
38.1 |
| Same |
201 |
47.5 |
| Will Be Worse Off |
37 |
8.7 |
| Don’t Know |
24 |
5.7 |
| Total |
423 |
100 |

3. Turning to business conditions in the
two-county Pensacola Bay Area, do you think that during the
next 12 months we’ll have GOOD times financially, or
BAD times, or what?
Table 3: Expected Condition of Pensacola
MSA over Next 12 Months
| Condition
|
Number
|
Percent |
| Good Times |
53 |
12.5 |
| Mostly Good Times |
76 |
17.9 |
| Some Good Times & Some
Bad Times |
226 |
53.3 |
| Mostly Bad Times |
37 |
8.7 |
| Bad Times |
2 |
0.5 |
| Don’t Know |
30 |
7.1 |
| Total |
424 |
100 |

4. Looking ahead, which would you say is
more likely—that in the two-county Pensacola Bay Area
we’ll have continuous good times during the next 5 years
or so, or that we will have periods of widespread unemployment
or depression, or what?
Table 4: Expected Condition of Pensacola
MSA over Next Five Years
| Condition
|
Number
|
Percent |
| Good Times |
46 |
10.9 |
| Mostly Good Times |
89 |
21.1 |
| Some Good Times & Some
Bad Times |
211 |
50 |
| Mostly Bad Times |
48 |
11.4 |
| Bad Times |
1 |
0.2 |
| Don’t Know |
28 |
6.6 |
| Total |
422 |
100.2 |

5. About the big things that people buy for
their homes—such as furniture, a refrigerator, stove,
television, and things like that. Generally speaking, do you
think now is a GOOD or a BAD time for people to buy major
household items?
Table 5: Current Condition for Buying Major Household
Items
| Condition |
Number |
Percent |
| Good Time |
227 |
53.8 |
Somewhat a Good Time
& Somewhat a Bad Time |
86 |
20.4 |
| Bad Time |
58 |
13.7 |
| Don’t Know |
51 |
12.1 |
| Total |
422 |
100 |

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