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The College of Business at the University
of West Florida, in cooperation with The Listener Group, A Gulf Breeze, Florida,
marketing research firm, has established a representative Household Panel survey
for the two county Pensacola Metropolitan Statistical Area (MSA). Detailed information
on the goals, operation, and representativeness of the UWF/Listener Group Panel
is available in this location (http://uwf.edu/panel/Representativeness.cfm).
This release reports the inaugural survey of panel members. Plans are to survey
panel members on a regular basis.
During October 2003, panel members were asked a series of questions dealing
with the economy, environment, education, current issues, and were asked for
their assessment of governmental performance. This press release deals with
the questions about the economy. (Other topics were covered in a prior
press release.)
Specifically, we report on results from five basic questions
that relate to respondents' current and future expectations
about the economy. These questions are then used to calculate
three separate confidence indices, the Index
of Consumer Sentiment (ICS), the Index
of Current Economic Conditions (ICC) and the Index
of Consumer Expectations (ICE). These three indices are
based on the University
of Michigan's nationally representative Surveys of Consumers
(http://www.sca.isr.umich.edu/main.php).
The ICS is one of two primary measures of consumers' attitudes
that are widely reported in the national business media each
month, the other is the Consumer Confidence Index developed
by The Conference Board. (While there are some technical differences
between the two indices, they are highly correlated with each
other.) next
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