Senior Leadership Team

Meet our Division Vice President and his Assistant Vice Presidents here!

Jim Hurd staff photo

Dr. Jim Hurd

Bldg 10 / Room 201
Phone (850) 474-2214

Dr. Hurd Bio

Dr. Jim Hurd has been engaged in student affairs work since his sophomore year at North Georgia College and State University when he discovered the joy of being a student union building manager and student leader in the campus activity board. After receiving his BA in English, Jim completed a master's degree in College Student Personnel Administration at Northwestern State University of Louisiana working as a graduate assistant primarily in the student union but with experience in the Dean of Students Office. After graduation Jim joined the student affairs staff at Texas A&M working first as a program adviser and later as program director in the Memorial Student Center. He joined the University of West Florida team in 1986 as director of the University Commons and Student Activities and has now been a full time student affairs professional for over 29 years.

Jim completed his EdD at UWF in 2000. While continuing to serve as Director of the University Commons Jim was tasked by then Vice President Linda Dye to lead the effort to establish a student affairs graduate preparation program at UWF. He worked with colleagues in the College of Professional Studies as well as the Division of Student Affairs to develop the initial curriculum and recruit the first class of graduate students enrolled in Fall 2003. Jim served as academic advisor until Spring 2009 and program coordinator until Summer 2011. Jim continues to serve as adjunct faculty in the program.

Jim was named Assistant Vice President for Student Affairs in 2003 and promoted to Associate Vice President in 2004. Jim served as Interim Vice President from July 2009 to August 2010 which provided him the opportunity to work directly with every department within the Division of Student Affairs. Currently serving as Senior Associate Vice President, Jim provides oversight to Intercollegiate Athletics, Housing and Residence Life, Recreation and Sports Services, the University Commons and Student Activities, Counseling and Health Services, and the Educational Research Center for Child Development. Jim represents the Division of Student Affairs on several university level committees including the Facilities Planning Advisory Committee and the Campus Master Plan Taskforce.

Rebecca Kennedy staff photo

Dr. Rebecca Kennedy

Building 960 / Room 214
Phone (850) 474-2420

Dr. Kennedy Bio

Dr. Kennedy is an Assistant Vice President and the Director of Counseling Services.  She provides leadership and oversight to Student Health Services, Wellness Services, Student Disability Resources, and Counseling Services as well as holding the status of Chief Mental Health Officer.  She has been at the University of West Florida since 1999 in a variety of roles including staff psychologist, Director, Student Health and Wellness Education, and Director Health and Counseling. 

She completed her Ph.D. in Counseling Psychology magna cum laude at the State University of New York at Buffalo and her Bachelor of Science in Psychology magna cum laude at George Mason University.  She is a Licensed Psychologist and worked in a variety of settings with children, adults, and families before beginning her work here at UWF.  At UWF she has provided mental health assessments, psychotherapy and EMDR, supervised and trained mental health interns, post-doctoral residents, and practicum students, provided consultation to staff, faculty and students, served on numerous committees, written and managed grants, served on the CARE team, and managed the student health fee.

She has presented continuing education workshops on such issues as work-life balance and trauma and over 300 workshops to students including stress and time management, relationship workshops, and a myriad of mental health promotion workshops.  Additionally, she has taught as an adjunct both here at UWF and at Niagara University.

She is passionate about prevention and intentionally endeavors to help create a culture at UWF in which students, staff and faculty strive for physical and mental health. She particularly enjoys her interactions with students. Students occupy a unique status or place in the world, the status of someone who is exploring, learning and integrating new ideas and information into their world.  All of her efforts at UWF culminate in the goal of helping students reach their academic goals, live life well and enjoy it.

Brandon Frye staff photo

Dr. Brandon Frye

Building 21/ Room 130
Phone (850) 474-2384

Dr. Frye Bio

Dr. Brandon Frye began working at the University of West Florida (UWF) in February 2013 and currently serves as Assistant Vice President and Dean of Students within the Division of Student Affairs. In this role he is responsible for the oversight and management of the following units/services: Career Services, Dean of Students Office, Student Case Management Services, Office of Students Rights and Responsibilities, Student Transition Programs and Family Programs. In this role he serves as the Chief Conduct Officer for UWF. Additionally, he serves as Chair of the Campus Care Team and is a Deputy Title IX Coordinator.

Prior to joining the staff at UWF he served as the Director of Student Development at Auburn University for approximately three years. Additionally, he worked at the University of Georgia for ten years in the following roles: assistant dean of students, acting associate dean of students, coordinator for case management and assessment, and advisor to fraternities.

He earned his Ph.D. in Student Affairs Administration from the University of Georgia (UGA) in 2009, his Master of Arts in Student Development from Appalachian State University (ASU) in 2001, and his Bachelor of Science in History/Secondary Education from ASU in 1999. His research interests include staffing practices, supervision, skill development, new professionals, student conduct administration, and assessment practices. He has also worked as a consultant to various educational institutions on the topics of higher education administration, student conduct, and organizational development

Dr. Frye is a member of the Association of Student Conduct Administration (ASCA) and NASPA-Student Affairs Administrators in Higher Education. He also serves on the Board of PIKE University for the Pi Kappa Alpha International Fraternity.

He is married to Jennifer M. Frye and they have two children.

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