Why are professional communication skills important?

Professional communication skills are necessary in the workforce. The Quality Enhancement Plan hopes to support teaching and scholarly activities to improve these skills.


Results overwhelmingly indicated a need to improve students’ professional communication skills. Employers expect college graduates to have strong communication skills. Recent data indicated that:

  • 82% of Florida employers surveyed by the Florida Career Consortium rated written and oral communication skills as very important
    • However, only 63% of those surveyed rated UWF graduates as possessing similar or higher skill levels when compared to other job candidates.
  • 67% of employers surveyed by the National Association for Colleges and Employers reported seeking written and oral communication skills from job candidates.
    • When examining a candidate’s resume, his or her written communication skills are the second thing employers look at—right after GPA.

In their 2011 book Academically Adrift, Richard Arum and Josipa Roska contend that many students lack the appropriate professional communication skills when they enter college. Furthermore, the improvement students’ make while in college is often marginal or incremental. By focusing our efforts on improving these skills prior to graduation, UWF believes its graduates will be better positioned to realize success in their chosen professions.

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