Portrait Brendan Kelly

Dr. Brendan Kelly

Vice President | University Advancement | 850-474-3306 | bkelly@uwf.edu

As Vice President for University Advancement, Dr. Brendan Kelly provides executive leadership to enhance and fulfill the mission of the University. He has been serving in this capacity since April 2013, and was appointed the permanent position in July 2014. Since then, he has been creating and implementing a vision for UWF alongside professionals in both internal and external communities.

Dr. Kelly manages and oversees the Division of University Advancement, which includes the units of University Marketing & Communications, Alumni Relations, Development, Community Engagement, University of West Florida Historic Trust and WUWF Public Media (NPR, serving the Gulf Coast from the UWF campus for 35 years). He is also a member of both the President’s Cabinet and Vice President’s Council.

Dr. Kelly leads these departments to execute effective university-wide external community relations and awareness and promotion of all fundraising initiatives and campaigns. Additionally, he provides oversight to the UWF Foundation, Inc. and decisions regarding institutional marketing, branding and communications and alumni relations and engagement.

Dr. Kelly serves as President of the UWF Foundation, Inc. and reports to the President as the Chief Executive Officer of the Foundation. The Foundation President sets the vision and manages the investments and business affairs of the Foundation strategically with oversight from the UWF Foundation Board of Directors to align with the University’s mission. The President of the Foundation advocates for the University alongside the Foundation Board of Directors to encourage philanthropic support through fundraising campaigns and private donors. Dr. Kelly is responsible for activities constituting effective and trustworthy stewardship of UWF’s assets, including effective governance of the investment portfolio valued at more than $74 million. 

Additionally, Kelly serves as Chief Executive Officer of the University of West Florida Historic Trust (DSO of UWF, managing the 29 historic properties of Historic Pensacola, as well as Arcadia Mill in Milton, Florida). The UWF Historic Trust is dedicated to collecting, preserving, interpreting and sharing the history of Northwest Florida. The CEO ensures that all resources are geared toward improving assets and operations to enliven cultural heritage tourism.