Tourism Data

Bed tax, Lodging and Employment data

Pier in Pensacola FL

Importance of Tourism to the Economy

Tourism is a vital component of the economic health of many regions along the Gulf of Mexico. Tourist spending has a direct impact on area sales levels, employment numbers, labor income, and tax revenues. For example, reports that for every 85 tourists one job is created in Florida. Northwest Florida (from Escambia County to Franklin County) typically receives nearly 15% of all Florida visitors.   With 112.8 million visitors statewide in 2016, this translates into nearly 17 million visitors to the region annually.

Bed Tax Collections

The tourist development, or bed tax, is collected on all short term rentals of six months or less

Collections Data

Industry Employment

The tourism industry provides employment in many sectors of the economy

Employment Data

Lodging Licenses

The Florida Department of Business and Professional Regulation (DBPR) is in charge of licensing lodging units throughout the state.

Lodging Units
Picture of shell on beach


VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. As the state's number one industry, tourism was responsible for welcoming 112.8 million visitors in 2016 who spent $108.8 billion, generating $11.3 billion in state and local tax revenue and employing over 1.4 million Floridians.

Visit Florida