The Marketing & Creative Services department consists of the following four units, functioning together as your on-campus marketing and communications agency.
Facilitates client service activities by working with the campus community to develop marketing plan/campaign brief documents. In addition, the unit is responsible for conducting marketing research in support of the strategic objectives of the department, division and the University as well as managing paid advertising placement and other marketing-related vendor relationships.
Increases visibility of the University through the strategic use of internal and external communication channels, which accurately represents the University through engaging stories and distinctive points of pride.
Executes strategically designed marketing materials that are functional and speak clearly to specific target audiences using print, video, web and other digital channels to create opportunities for brand engagement.
Manages the University's website using the Terminalfour content management system (CMS) platform. In addition, Web Services develops, manages and initiates on-going training needs, communications and resources for campus web managers, and assists campus clients with improved content quality for their websites.
For an in-depth look at the complimentary services our shop provides to members of the campus community, please review our Resources page. We also invite you to visit our Staff page to learn more about the exceptional members of the team and how they can help YOU achieve your marketing goals.