Social Media Standards
Social media refers to the means of interactions among people in which they create, share and exchange information and ideas through virtual communities and networks. Social media channels may include but are not limited to Facebook, Twitter, YouTube, Instagram, Google +, blogs, forums, etc.
The UWF Social Media Standards listed below are appropriate for the use of social media and the interactions that take place on all UWF social media outlets.
Development of Social Media Outlets
Create a Strategy
Two key aspects of social media are the strategy and goals behind your social media platform. Based on your target audience, your social media platform, content, media and insights should all be a part of a specific strategy. These strategies should align with the University’s Strategic Plan.
Choose Appropriate Platforms
There are a variety of social media platforms and tools available to share content, profiles, opinions, insights and media. The appropriate social media platform should reach a specific target audience. University Marketing & Communications will provide guidance regarding the appropriate platforms for your audience.
Align with the UWF Brand
Be sure to utilize the University’s appropriate graphics and components that appear in the University Brand Guide. This guide is vital in promoting and protecting the University’s identity in a consistent manner. For access to UWF’s Brand Guide, visit: www.uwf.edu/brandguide. UWF offers marketing materials, which include graphics and photography and requests that University social media outlets utilize these materials.
Choose Appropriate Social Media Content Providers
The department chair/director is responsible for the appointment of administrative rights to appropriate personnel. Suggested appropriate content providers are department chairs/directors and full-time faculty/staff. We strongly discourage University outlets to allow student employees access to official University social media accounts.
Utilizing Social Media Outlets
Sharing Event Information on Social Media
Any information about a UWF event, meeting or function that involves a college, division or department should always be posted first on the UWF Event Calendar and the appropriate college, division or department website. Sharing information about a UWF event on social media should be a supplement to your event promotion and not the only means of communicating your event to the UWF community and potential event attendees.
Utilizing Links on Social Media
All social media posts relating to events, news, etc. should provide a link back to the appropriate website URL or UWF website.
Know Your Audience
To provide appropriate content and messages through social media, various or specific audiences must be determined to be reached through the appropriate platform. Messaging should be clear so that the target audience understands the purpose of your site. Be sure you are adding value to the online community by positing relevant and useful information.
Use Your Best Judgment
Social media is viewable and open to the public. If there is any doubt about posting content on a site, then do not proceed. Certain posts can have consequences that can affect the University and organizations. Seek advice from peers, co-workers or supervisors who use social media regularly before posting.
Always respond to and address any feedback, whether it is given through a public comment or a private message. It is important to consistently maintain representation of the University by engaging with your audience.
Update and Engage Responsibly
Aim for regular, consistent postings and updates, at least once a week or more frequently, depending on the outlet. For advice on how often to post, please contact University Marketing & Communications.
Check Your Facts
Any facts shared via social media should be proved valid prior to posting. In addition, all grammar, spelling and punctuation should be checked. If a mistake is made, it should be honestly identified and corrected.
For additional questions regarding social media, please contact firstname.lastname@example.org.