Licensing

In 2009, UWF entered into an agreement with Strategic Marketing Affiliates in order to manage the University’s licensing program for both the athletic and institutional logos. SMA monitors the sale of all UWF branded items; provides the ability for representatives from the University to monitor the use of the logos and graphics for review/approval; ensures vendors have the appropriate insurance; and helps market UWF products to retail outlets.


For more information, see the Comprehensive Brand Guide.


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