Brand Ambassador Program

The UWF Brand Ambassador Program creates the opportunity to explore our institutional brand from its very foundation through the various roles and responsibilities of those on our campus. The program is open to all UWF faculty and staff and is free for both the individual participant and the department.


The UWF Brand Ambassador Program creates the opportunity to explore our institutional brand from its foundation through the various roles and responsibilities of those on our campus. The program is open to all UWF faculty and staff and is free for both the individual participant and the department.

Successful completion of the UMC Brand Ambassador Program earns a recognized certificate by the UWF Human Resources department.

Participants must complete both Phase I courses and four out of six Phase II courses within two years, beginning from each participants’ completion of the first course.

Upon successful completion, those receiving the certificate will be official UWF Brand Ambassadors.

Training Reservation Desk

Once you complete the appropriate courses for the Brand Ambassador Program, please fill out the Verification of Training Program Completion Form (pdf) and submit to the Office of Human Resources.

Course Descriptions

PHASE I: FOUNDATIONS

It is recommended that participants take the Phase I courses prior to the Phase II courses. 

Working with UMC: Learn how to work with University Marketing & Communications to enhance and protect UWF’s institutional reputation and strengthen the University brand. The course also provides an overview of the charge and responsibilities of UMC.
Instructor: Megan Gonzalez, Executive Director of University Marketing & Communications

UWF Branding: Gain an overview of the institutional brand and the UMC graphic standards through the introduction of logo use, color use, typography and best practices.
Instructor: Pola Young, Creative Director 

PHASE II: SPECIALIZED COURSES

Graphic DesignLearn about the principles of graphic design including contrast, repetition, alignment and proximity and how University Marketing & Communications applies them to the UWF brand.
Instructors: Jennifer Peck, Senior Designer and Brittany Boyd, Marketing and Design Manager

Photography: Understand the acquisition and use of official university photography assets. In addition, tips and techniques are shared for participants to learn how to express their brand visually.
Instructor: Lauren Smith, Assistant Director, Digital Media

Media Training: Learn how to work with members of the media on interviews regarding initiatives, projects, programs and various expert topics and how to facilitate an engaging, productive interview.
Instructor: Matt Rowley, Assistant Director of University Communications

Social Media: Review the UWF social media standards and how to position the outlets in alignment with the University’s strategy.
Instructor: Megan Gonzalez, Executive Director of University Marketing & Communications

Maximizing Your Web Content: Maximize the content on your department/unit's website and optimize your organization’s presence on the web with usable tips and tricks shared in this brief tutorial. Participants will learn how to curate content that is current, easy to navigate and relevant.
Instructor: Jay Massey, Web Services Director


Bios on all UMC course instructors can be found on our Staff Page.

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