Senior Leadership Team


Sabrina McLaughlin, Executive Director

Sabrina McLaughlin serves as the Executive Director of Marketing & Creative Services for the University of West Florida. As a proud member of the Communication Arts faculty since 2007, she is channeling the energy and passion from her classroom into leading the M&CS department in providing the campus community with marketing management, creative and public relations services. Read more...(PDF)


Megan Prawdzik Gonzalez, Public Relations Director

Megan Prawdzik Gonzalez serves as the Public Relations Director for the University of West Florida, where she is responsible for university strategic communications and media relations. Megan manages a proactive newsgathering operation by developing PR strategies that support and promote the university's mission. Her passion for public relations and innate understanding of integrated marketing allow her to serve as a strong leader in taking university communications to the next level. Read more...(PDF)


Pola Young, Creative Director

Pola Young serves as the Creative Director for Marketing & Creative Services, and her passion shows through everything she does. She must now return to her daily jive of juggling and herding cats... Bio to be continued! Read more...(PDF)

Support Staff


Christina Anderson, Front-End Web Designer

Christina Anderson is the new Front-End Web Designer for Marketing & Creative Services. She possesses a strong background in script programing and graphic design and will be working closely with Jay Massey assisting with the integration of the new content management system and responsive web project. Read more...(PDF)


John Blackie, Photographer

John serves as the photographer for the University of West Florida. Throughout the course of his 20 years as an active part of the Marketing & Creative Services team, John has been providing a variety of photography services to the campus community. Working closely with the Assistant Director of Digital Media, inhouse designers and campus clients, John's photography is largely utilized as a key component of marketing pieces for the university. His services extend to departmental needs, campus events, student organizations and beyond. Read more...(PDF)


Brittany Boyd, Creative Services Specialist

Brittany is somewhat of a new face around the department. She worked as an intern in the Marketing & Creative Services department while finishing up her degree here at UWF. Since Brittany has worked in the department before, she is well aware of the pressure that the department operates under, which makes her a perfect fit. Brittany's daily operations include streamlining the design and printing process by working closely with the Creative Director, clients and printing agencies. With a graphic design background, Brittany is also able to help relieve the designers and take on design work. Read more...(PDF)


Brittany Carr, Communications Specialist

Brittany Carr serves as the Communications Specialist at the University of West Florida, where she is responsible for public relations writing and media relations. Her passion for writing and proactive approach to strategic communications make her a key to success in the Public Relations Unit within the Marketing & Creative Services department. Read more...(PDF)


Andrew Detar, Graphic Designer

Designer by day, superhero by night, Andrew Detar was added on as a valuable part of the Marketing & Creative Services team in the beginning of 2011. Through his position as Graphic Designer, Andrew has set out to not only develop his own design career but also play an active part in contributing to the development and growth of the university's brand. Read more...(PDF)


Kaylynn Fantaski, Office Manager

As one of the newer faces on the team, Kaylynn Fantaski serves as the Office Manager for the Marketing & Creative Services Department. From updating and managing departmental policies and procedures, to actively assisting the Executive Director in budgetary needs, Kaylynn fills in multiple missing puzzle pieces and keeps the M&CS team operating efficiently. Read more...(PDF)


Jay Massey, Assistant Director of Web Services

Jay Massey is responsible for implementing enterprise-level web and internet marketing strategies, policies and procedures for the university. Jay brings more than 25 years of commercial experience to the table with 15 of them dedicated to specifically managing web application development and internet marketing. Having a solid understanding of all things web within the context of the vast world of integrated marketing equips Jay to serve as a valuable resource within the Marketing & Creative Services team. Currently Jay is developing the next iteration of the university web presence including content management system, mobile web and social integration. Read more...(PDF)


Jennifer Peck, Senior Graphic Designer

Jennifer Peck serves as the Senior Graphic Designer for Marketing & Creative Services where she spends each day crafting projects to meet the needs of university clients and working with the team to develop the UWF brand. Although still in the early stages of her professional career, Jennifer has already managed to gain a wide array of experience through her work creating award winning projects on local, regional and national levels. Read more...(PDF)


Margaret Roberts, Public Relations Specialist

Margaret Roberts serves as the Public Relations Specialist at the University of West Florida, where she is responsible for public relations writing, social media implementation, university publicity and serves on the university crisis communications team. Her dynamic passion for education and proactive approach to public relations marks her as a strong individual and professional in the M&CS PR Unit. Read more...(PDF)


Lauren Smith, Assistant Director of Digital Media

Lauren Smith currently serves as the Assistant Director of Digital Media for Marketing & Creative Services. Her responsibilities in this dynamic position include overseeing the digital assets acquisition, working with the campus photographer to collaborate with clients in order to get "the perfect shot" and the development of potential new media outlets. She also works with videographers to produce videos and television spots for the various projects and campaigns across campus. Read more...(PDF)


Drew Stewart, Client Services Coordinator

Drew Stewart serves as the Client Services Coordinator for Marketing and Creative Services at the University of West Florida. Drew operates as the liaison for university clients and Marketing & Creative Services as they unite on projects to communicate and bolster the university's mission. Drew believes his skills and education have equipped him to effectively manage the diverse relationships and resources within M&CS. Read more...(PDF)