Leadership Team

Kelly, Brendan

Dr. Brendan Kelly

Vice President for University Advancement

Dr. Brendan Kelly was named Interim Vice President for University Advancement at the University of West Florida in April 2013 and appointed the permanent position in July 2014. In this role, Dr. Kelly serves as a member of the President’s Cabinet and provides executive leadership to a team of more than 60 professionals in the Division of Advancement, overseeing the University’s integrated marketing and communications efforts, as well as all of the development and alumni relations’ activities. In addition, he oversees the UWF Foundation, whose current endowment investment pool exceeds $60 million. Read more...(PDF)

Blodgett, Martha-Lee

Martha Lee Blodgett

Assistant Vice President for University Advancement

Martha Lee Blodgett serves as the Assistant Vice President for the Division of Advancement at the University of West Florida. During her 29-year tenure, she has served as the Annual Fund Coordinator, Director of Alumni Relations, Director of Planned Giving and Director of Development before being named to her current position in 2012. Read more... (PDF)

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Gretchen VanValkenburg

Executive Director of the Office of Development and Alumni Engagement

Gretchen VanValkenburg serves as the Executive Director of Development and Alumni Engagement at the University of West Florida and is responsible for overseeing and executing all development and alumni related activities and operations.  As an advancement professional with more than twenty years of experience in the non-profit sector, she has enjoyed a progression of leadership roles and responsibilities at UWF. Read more... (PDF)

Crawford, Pat

Pat Crawford

Executive Director of WUWF Public Media

Pat Crawford serves as the Executive Director of WUWF Public Media at the University of West Florida, overseeing the University’s most visible example of community engagement and serving the residents of Northwest Florida and South Alabama with a 24/7 source of news, information and cultural enrichment. Read more... (PDF)

Lucas, Daniel

Daniel Lucas

Chief Financial Officer of University Foundation, Inc.

Daniel Lucas serves as the Chief Financial Officer of the University of West Florida Foundation, Inc. He oversees the Foundation’s stewardship and acceptance of private gifts and resources from generous donors for the benefit of the University’s mission and vision. Read More... (PDF)

Malinda Horton

Malinda Horton

Interim Executive Director of the University of West Florida Historic Trust

Malinda Horton serves as the Interim Executive Director of the University of West Florida Historic Trust, a non-profit Direct Support Organization of the University. Under her leadership, the Trust manages 29 properties spanning from downtown Pensacola, Fla. to Milton, Fla. In addition to her interim duties with the Trust, she serves as a lobbyist and Executive Director for the Florida Association of Museums as well as a member of the Florida Historical Commission and serves on the Visit Florida Board of Directors. Malinda is a native Floridian and attended Florida State University where she received a bachelor's degree in Political Science. 

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