It is the mission of University Advancement to encourage and support relationships that benefit the University of West Florida by seeking out strategic opportunities that increase visibility, build affinity, facilitate engagement, inspire giving, and steward the generosity of alumni, donors, friends, students, faculty and staff.

The division consists of the following units:

  • Advancement Services
  • Alumni Relations
  • Development
  • UWF Foundation, Inc.
  • University Marketing & Communications
  • UWF Historic Trust
  • WUWF

The following are frequently asked questions about each unit:

Alumni Relations

How do I obtain a list of departmental alumni?

To obtain a list of departmental alumni, contact Missy Grace, Director of Alumni Relations. Missy will assist you in completing an “Advancement Services Data Request Form.” Be sure to allow at least two weeks for receipt of a requested list.

Can I secure support for an alumni event?

Funding for departmental events is based on the annual budget that is allocated to Alumni Relations. Alumni Relations makes every effort to fund departmental events in some part. Funding is limited, and the sooner Alumni Relations receives a request, the better the chance of securing funding.

What do I do if I want to survey or solicit our alumni?

If you want to survey your alumni, please let Alumni Relations know what type of information you hope to obtain from a survey. Alumni Relations will work with you to determine the type of survey tool needed, select questions, and set a timeline for surveying your alumni. If you want to solicit your alumni, please contact Alexa Demski, Annual Giving & Alumni Relations Officer, who coordinates alumni solicitation efforts to minimize excessive solicitations and maximize overall support to the University.

What do I do with alumni information, address updates, professional accomplishments and achievement information that come to my department?

Please submit all address updates, professional accomplishments and achievement information to alumni@uwf.edu. Alumni Relations will make sure that the information is updated in its database and will also forward any professional accomplishment/achievement information to Marketing & Creative Services for use in the “Class Notes” section of the UWF alumni and friends magazine, Connection.

How can I feature our alumni achievements?

There are many ways to feature the achievements of your alumni. You may have an alumni spotlight section on your department’s website or in a department e-newsletter. Marketing & Creative Services may also be able to use your alumni achievement information in one of its marketing pieces (e.g., Connection, website, ads, etc.), so please forward information you receive about your alumni’s professional accomplishments/achievements to Alumni Relations, who will coordinate submission to Marketing & Creative Services.

What is the most efficient and effective way to communicate with our alumni?

Methods of communicating with alumni are varied. With your desired outcome and goal in mind, Alumni Relations can work with you to identify the most efficient and effective way to communicate with your alumni and assist you with implementing the communication.

What kind of information is available on alumni?

Information that might be available about your alumni includes Name, Contact Information, Gender, Ethnicity, Degree, Concentration, Graduation Year and Employment Information. Because most of the data we have about alumni are reported by alumni themselves, Alumni Relations needs your help in ensuring we have the most up-to-date information on alumni. Please send updates you receive in your department to Alumni Relations.


How can I request private gifts from alumni and friends?

If you wish to request private gifts from your alumni and friends, please contact Alexa Demski to discuss your goals and the need for private support. Coordination of fundraising efforts through the Annual Giving Officer minimizes excessive solicitation of alumni and friends and maximizes overall support for the University.

Whom do I contact if I know of an alumnus, friend, or company interested in making a large gift?

If you are aware of a large prospective gift, please contact Howard Reddy, Assistant Vice President for Advancement, to discuss the prospect.  The Development staff will be able to provide effective support, conduct donor research, assist with cultivation and solicitation, ensure effective stewardship, and provide recognition for the donor.

What is the difference between Annual Gifts, Major Gifts, Endowments and Planned Gifts?

Annual Gifts are defined as gifts (restricted or unrestricted) that are received during the fiscal year (July 1 – June 30) and are under $10,000.

Major Gifts are gifts of $10,000 or more that are provided to support University priorities. They may also be restricted or unrestricted.

Endowments are created by donors who wish their gifts to be invested for growth while using a portion of the earned income to support a designated program, scholarship, etc. The minimum endowment level is $25,000.

Planned Gifts are future gifts to UWF made through bequests, estates, insurance policies, gift annuities and trusts.

Are there policies for naming programs, schools, colleges, etc.?

There are specific naming guidelines included in University Policy BOT 08.03-06/17. The policy may be viewed at Foundation - Naming Guidelines.

UWF Foundation, Inc.

Where are the UWF Foundation policies located?

Policies for the UWF Foundation are available on the Foundation website. On the menu to the left, select "Foundation Policies."

Whom should I contact for additional program/event funding?

The Foundation does not have a general use account to provide funding upon request. Typically, Foundation donors make gifts to a specific department or program which restricts the benefit to that area (e.g., Biology Department). However, most chairs, deans, and vice presidents have control of an account(s) with less restrictive general area gifts (e.g., the COB Dean's account). You may contact your dean and/or VP for possible available funding. 

How do I establish a new Foundation Account/Project?

To establish a new account or project within the UWF Foundation, contact the Foundation and request a new account questionnaire.

How do I obtain a list of donors to an account or department?

 To obtain a list of donors specific to an account or department, use our Google Doc to request donor information. You may also select the "Advancement Services Data Request Form" item in MyUWF.

University Marketing & Communications

When and how can I use the UWF logos?

Our Brand Portal outlines all logo usage standards in detail. To submit a request for a UWF logo, department logo signature or for any logo questions, please email brand@uwf.edu.

How can I access the UWF Athletics logo?

Use of the official UWF athletic logos or ANY athletic mark is limited to the athletic department and UMC. The use of "University of West Florida Argonauts," "UWF Argonauts," and "West Florida Argonauts" are limited to the athletic department. Limited exceptions will be reviewed on a case-by-case basis. To submit a request for use, please contact brand@uwf.edu.

Does UWF have specific fonts & colors?

UWF's primary colors and font families are outlined within the Brand Portal. For questions, please contact brand@uwf.edu.

I want to order business cards with the gold seal; why I can't do that through the online ordering system?

The gold seal is reserved for members of the Cabinet and Board of Trustees only. More information can be found in the Brand Portal.

I have an issue with a business card, letterhead or stationery order I am trying to place through the online system. Who do I contact for help?

For technical questions about ordering on the MLI site, contact Blanche Brantley, 800.741.6838 or blanche@mlicorp.com.

For questions concerning letterhead, envelopes and business card styles available on the MLI site, contact Joy Ward in Business and Auxiliary Services at jward@uwf.edu.

Can we create our own marketing materials?

If you choose to create promotional materials that will be used off-campus or used to communicate to prospective students, your materials must be submitted for review prior to printing and placement via the Brand Compliance Review Form. The purpose of this review process is to ensure consistency in appearance and messaging. Please note that all external advertising is handled by UMC. For questions, please contact the UMC Executive Director at MeganG@uwf.edu.

How do I publicize a UWF event?

Events sponsored by a UWF center, college, department, institute, program or organization that are open to any members of the UWF community and/or public should be submitted to the UWF Event Calendar, which is located at events.uwf.edu. The UWF Event Calendar Submission Guidelines are located at uwf.edu/calendar. For the most effective promotion, we recommend submitting events six to eight weeks in advance. The Communications Unit reviews all event calendar submissions before they appear on the calendar to ensure consistency and prevent duplications. Our team may potentially utilize information submitted to the UWF Event Calendar for additional outlets, but submission does not guarantee event promotion or coverage.

UWF Historic Trust

What is UWF Historic Trust?

UWF Historic Trust is a non-profit direct support organization of UWF that is dedicated to collecting, preserving and interpreting the history of Northwest Florida.  Its mission is to serve as a public and educational institution for the enrichments and benefit of the community.  Responsibilities of the UWF Historic Trust include research, preservation, archiving and presenting collections and resources through exhibits, museums and programming.

Where is UWF Historic Trust located?

The administrative offices of UWF Historic Trust are located in the Bowden Building in downtown Pensacola.  The Historic Pensacola Village consists of 27 properties located in the Pensacola National Register Historic District. Eleven of the properties are interpreted facilities open to the public.  An additional property, the Arcadia Mill Archaeological Site, is located in Milton, Fla.

How do I find out more about UWF Historic Trust's museums, fees, guided tours, hours, etc.?

Detailed information about UWF Historic Trust's museums, fees, guided tours and hours of operations can be found at www.historicpensacola.org.


What is WUWF Public Media?

WUWF Public Media is a collection of media platforms, with one analog FM station, 3 Hybrid Digital (HD) FM channels, one cable channel (WUWF-TV 4 on Cox Media), and a robust online presence. The main FM/HD-1 channel is primarily news and information with music and variety programs on evenings and weekends. HD-2 features classical music 24/7. HD-3 is SightLine, a reading service for the vision impaired. WUWF-TV features classical music videos, international news, and local public affairs programs. WUWF Public Media also provides webcasting services for the University. All of the program services can be accessed online at wuwf.org.

Is WUWF a student-run campus radio station?

WUWF is a professionally staffed affiliate of National Public Radio, broadcasting on 88.1 FM at a power of 100,000 watts. Its signal reaches from Mobile to Panama City, with a weekly audience of nearly 60,000 residents of Northwest Florida and south Alabama. Students, however, do have opportunities for internships and part-time employment in the areas of production and outreach.

How is WUWF funded?

WUWF is largely listener supported. Thirty-five percent of WUWF's budget comes from the University of West Florida. Listener and corporate support comprises 53 percent of the budget, and the Corporation for Public Broadcasting is responsible for 12 percent. 

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