M&CS Brand Guide / Graphic Identity Standards

Graphic and other brand components that appear in university marketing materials influence people's perceptions of UWF. Careful regard for adherence to the university's graphic standards is vital in promoting and protecting the university's identity in a consistent manner. The campus community is encouraged to be proactive and contact us when questions arise.

In an effort to unify the UWF brand, M&CS has worked diligently to create this “go to” resource for all things marketing. The guide’s contents explain the importance of consistently applying our graphic identity standards, provide clarification on the most commonly asked questions and offer a variety of solutions for effectively and efficiently marketing our institution.

For details on how to use our brand components correctly, please review pages 10-20 of our comprehensive Brand Resource Guide (PDF).