Jay Massey is responsible for implementing enterprise-level web and internet marketing strategy, policies and procedures for the university. Jay brings more than 25 years of commercial experience to the table with 15 years dedicated to specifically managing web application development and Internet marketing. Having a solid understanding of all things web within the context of the vast world of integrated marketing equips Jay to serve as a viable resource within the Marketing & Creative Services team. Currently Jay is developing the plan for the next iteration of the university web presence including content management system, mobile web and social integration. Read more...(PDF)

Lauren Smith currently serves as the Assistant Director of Digital Media. Her responsibilities in this dynamic position include overseeing the digital assets acquisition, working with the campus photographer to collaborate with clients in order to get "the perfect shot" and the development of potential new media outlets. She also works with videographers to produce videos and television spots for the various projects and campaigns across campus. Read more...(PDF)

John serves as the photographer for the University of West Florida. Throughout the course of his 20 years as an active part of the M&CS team, John has been providing a variety of photography services to the campus community. Working closely with the Assistant Director of Digital Media, in-house designers and campus clients, John's photography is largely utilized as a key component of marketing pieces for the university. His services extend to departmental needs, campus events, student organizations and beyond. Read more...(PDF)

Designer by day, superhero by night, Andrew Detar was added on as a valuable part of the Marketing & Creative Services team at the beginning of 2011. Through his position as Graphic Designer, Andrew has set out to not only develop his own design career but also play an active part in contributing to the development and growth of the university's brand. Read more...(PDF)

As one of the newest faces on the team, Kaylynn Fantaski serves as the Office Manager for the M&CS Department. From updating and managing departmental policies and procedures, to actively assisting the Executive Director in budgetary needs, Kaylynn fills in multiple missing puzzle pieces and keeps the M&CS team operating efficiently. Read more...(PDF)

As the department's Marketing Coordinator, Sarah's daily operations include working closely with the Creative Director in managing the many pieces and parts of projects on the production schedule and assisting the Executive Director on research projects for both the department and division. Sarah also acts as a liaison for and provides marketing support to UWF Emerald Coast. Additionally, Sarah's passion for writing plus her attention to detail enable her to provide feature content for the university's publications and give all collateral items and campaigns a single voice. Read more...(PDF)

Margaret Roberts serves as the Public Relations Specialist at the University of West Florida, where she is responsible for public relations writing, social media implementation and serves on the crisis communications team. Her passion for education and the pro-active approach to public relations marks her as a strong individual and professional in the PR Unit within the Marketing & Creative Services department. Read more...(PDF)