Sabrina McLaughlin serves as the Executive Director of Marketing & Creative Services for the University of West Florida. As a proud member of the Communication Arts faculty since 2007, she is channeling the energy and passion from her classroom into leading the M&CS department in executing a wide range of marketing materials that represent and uphold UWF's brand. Sabrina began her marketing career in 1997 at Alabama Public Radio in Tuscaloosa where she worked with the Director of Development. In 2001, she moved back home to Northwest Florida where she served in various marketing roles for Saltmarsh, Cleaveland & Gund as well as the Okaloosa County Elections Office. Before coming to the M&CS department, Sabrina owned and operated Insight Marketing Communications, Inc., a successful integrated marketing communications agency with offices in Navarre, Panama City and Phoenix.. Read more...(PDF)

Jay Massey is responsible for implementing enterprise-level web and internet marketing strategy, policies and procedures for the University of West Florida. Jay brings more than 25 years of commercial experience to the table with 15 years dedicated to specifically managing web application development and Internet marketing. Having a solid understanding of all things web within the context of the vast world of integrated Marketing equips Jay to serve as a viable resource within the Marketing & Creative Services team. Currently Jay is developing the plan for the next iteration of the university web presence including content management system, mobile web and social integration. Read more...(PDF)

Lauren Smith currently serves as the Assistant Director of Digital Media at the University of West Florida. Her responsibilities in this dynamic position include development of potential new media outlets, including: social media platforms, content sharing sites and other avenues where the university's target audiences can be actively engaged. In addition, Lauren oversees the digital assets acquisition, working with the campus photographer to collaborate with clients in order to get "the perfect shot." Along with still photography she also works with videographers to produce videos and television spots for the various projects and campaigns across campus. Read more...(PDF)

Pola Young serves as the Creative Director for UWF and her passion shows through everything she does. She must now return to her daily jive of juggling and herding cats...Bio to be continued! Read more...(PDF)