Strategic Planning
Proper planning is crucial for any marketing campaign or project. M&CS staff members meet with clients early in the process to ask questions and draft a plan that includes the intended goal, objective(s), strategies and supporting tactic(s). If you are not sure what your needs are, we encourage you to complete our Needs Assessment Form available in MyUWF (search Marketing & Creative Services Needs Assessment Form).
During the strategic planning process, the Executive Director and other appropriate M&CS staff will ask a variety of questions and listen to your answers in a very focused manner. Hearing the background of the project, your ideas and your concept is incredibly important to us. We rely on our clients to be the experts in their particular discipline and, in most cases, provide the core information for the project. In turn it is our sincere hope that our clients rely on us for our expertise, experience and intimate knowledge of marketing and the UWF brand as a whole. If you feel that your project requires primary or secondary research in order to develop a strategy, please review the Research section.