From the new Executive Director of Marketing & Creative Services, Sabrina McLaughlin . . .

Hello Everyone:

Welcome to our newly refreshed Marketing & Creative Services site! The M&CS department at the University of West Florida offers a wide variety of services to the campus community. In fact, we can help with everything from the research necessary to develop a strategic marketing plan for your entire unit to something as simple as the graphic design of a newspaper ad for a single event.

We invite you to take a look around and see the variety of changes that we have made. As you will see, the focus of our department is to provide the campus community ("our clients") with marketing materials and recommendations that truly exceed expectations each and every time. Above all, please know that we are a "client-centric" shop, devoted to the best interest of the UWF brand. We believe that our brand is our promise and as the "gatekeepers" of the brand, it is our responsibility to provide you with the resources that will empower you to be true ambassadors of our brand.

Be on the look out for additional information on how UWF is preparing for brand unification with our logos and other materials. This major initiative will include the development of a Branding Resource Guide, templates for the most commonly used collateral items and a variety of other tools that we will place at your fingertips. My team and I look forward to working with each and every one of you. Please don’t hesitate to contact us. We are here to help.

Best Regards,
Sabrina McLaughlin
Executive Director, Marketing & Creative Services
University of West Florida