At the undergraduate level, the Department of Marketing and Economics offers a Bachelors of Science in Business Administration (B.S.B.A.) in Marketing. The B.S.B.A. in Marketing undergraduate degree program prepares you for careers in the profession of Marketing ranging from creative specialties such as Web Page Design, Professional Selling and Negotiation, and Product Development to numbers-sensitive specialties like Research Analysis, Statistics, and Distribution Logistics Management. Historically, a large proportion of top-level managers in major corporations are promoted from the Marketing area. Of course, all successful entrepreneurs must possess highly developed marketing skills.

Marketing program students at UWF choose one of four specializations:

• Global Marketing Specialization - focuses on the issues of marketing in an increasingly global business environment. One of the highlights of this specialization is a required semester abroad. You will spend at least one semester at a UWF partner university studying international marketing on location!
• Comprehensive Marketing Specialization - prepares you for a broad range of positions in marketing and marketing management. It offers a great deal of flexibility in the types of elective courses you take, so you can sample several different career fields in marketing.
• e-Commerce Marketing Specialization - focuses on issues of marketing in an increasingly electronic marketplace, such as e-commerce and e-business platforms and strategies, marketing information technologies, and digital management issues.
• Sales Management Specialization - focuses on issues involved in negotiation, professional selling, and sales management in free market economies. It emphasizes building partnerships and strategic alliances, achieving objectives through others in an organization, and developing long-term customer relationships.

All students must complete the College of Business Core courses. In addition, all students must take the Marketing Core courses. A grade of "C" or better is required on all courses. Each specialization requires students to take two 3000/4000 level major-related electives.

For more information on the common prerequisites, College of Business Core courses, Marketing Core courses, lower division electives, and specializations, please visit the B.S.B.A. in Marketing (PDF) entry in the online UWF Course Catalog. View the Academic Learning Compact (PDF) to see the Student Learning Outcomes for the Marketing undergraduate degree program organized under five domains: Content, Critical Thinking, Communication, Integrity / Values, and Project Management.

For additional information about the undergraduate marketing degree, or to schedule an appointment to speak to an advisor in the Department of Marketing and Economics, please feel free to contact us by email, or by phone (850.474.2652). To be better prepared to speak with the advisor, please print out and review the degree plan in which you are interested in pursuing. Degree plans may be located at the top of this page.