University Marketing Communications functions as a full-service creative agency for institutional marketing, advertising, communications and publications. Our mission is to identify achievements and differentiating qualities of the University of West Florida, effectively communicate these qualities as a brand promise, and ensure a university experience that meets the expectations of those we serve.

Our publications team writes, designs and produces more than 500 publications annually. These publications reach university audiences that include prospective students and their parents, potential donors, alumni, faculty and staff and the off-campus community. Our communications team produces “UWF Connection” and “Fountain,” as well as distributing more than 250 media releases per year to local, regional and national media. Last year, this resulted in more than five and a half million dollars in advertising equivalency through story placement in these media outlets and a circulation of more than 200 million. And, our advertising team reached university key constituents at the local, regional and national level through the placement of display ads in newspapers, magazines, guides and outdoor ads, as well as electronic media such as radio, television and Web advertising.

University Marketing Communications staff has more than 100 combined years of experience in marketing and communications at the university. In addition, our award-winning work has been recognized locally, regionally and nationally by organizations such as the American Advertising Federation, Council for Support and Advancement of Education and the Florida Public Relations Association.