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The University of West Florida Collegiate Licensing Program is the vehicle through which the university grants permission for the use of the university’s marks. Any mark, logo, hallmark, seal, symbol, nickname, letter(s), word, or derivative that can be associated with the University of West Florida and can be distinguished from those of other institutions or entities qualifies as a trademark.

The University has entered into an agreement with Strategic Marketing Affiliates (SMA) to manage the University’s Licensing Program. Any manufacturer of products bearing any University of West Florida mark, including items not for resale, must be properly licensed before offering such goods for sale. Vendors should visit the SMA website to apply for a license. Vendors will have access to the UWF licensed marks after they have completed the licensing registration process via the above referenced SMA website.

The UWF licensed marks are available for viewing by the campus community via the University’s internal website, Argus. To access the Graphic Downloads internal Web page, log-in to Argus, click on the “Directory” tab and search for “Graphic Downloads.” All logos on the site are provided for internal campus printing and may not be distributed to any vendor or unaffiliated person for any reason. Logos must be used as provided and may not be altered except for proportional sizing. For vector or printer-ready versions, contact Deborah Tripp in UWF Marketing Communications. UWF Printing Services has all licensed marks on file in high resolution versions for use in assisting you with your printing needs.