The University of West Florida Collegiate Licensing Program is the vehicle through which the university grants permission for the use of the University's marks Any mark, logo, hallmark, seal, symbol, nickname, letter(s), word, or derivative that can be associated with the University of West Florida and can be distinguished from those of other institutions or entities qualifies as a trademark.

The University has entered into an agreement with Strategic Marketing Affiliates (SMA) to manage the University's Licensing Program Any manufacturer of products bearing any University of West Florida mark, including items not for resale, must be properly licensed before offering such goods for sale Please keep in mind that licensed vendors are required to submit artwork containing any UWF mark(s) to SMA for approval prior to sale. UWF departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days.

Vendors should visit the SMA website to apply for a license Vendors will have access to the UWF licensed marks after they have completed the licensing registration process via the above referenced SMA website.

The UWF licensed marks are available for viewing by the campus community. Logos provided are for internal campus printing and may not be distributed to any vendor or unaffiliated person for any reason. Logos must be used as provided and may not be altered except for proportional sizing. For information regarding logos or other brand-related questions for internal campus use, please consult the Comprehensive Branding Guide in UWF Marketing & Creative Services or contact Pola Young at pwyoung@uwf.edu for more information or to obtain artwork.

For trademark and licensing information, contact Linda Quina or Gail McGrady, UWF Office of Business and Auxiliary Services, at (850) 474-2635.