Who We Are


In 2013, President Martha Saunders tasked Dr. Pam Northrup and team with creating a “second set of rails” at the University of West Florida, one that fast tracks ideas, processes and new ways of thinking both within UWF and externally to all of the communities we serve. This approach, a connected adjacency – allows the Institute full access to the rich intellectual capability of the University while providing the freedom to cut through core issues and move swiftly toward resolution.


Today, we are a team of designers, storytellers, researchers and digital experts, all focused on creating transformative experiences that solve major concerns and problems producing significant outcomes. Our culture of collaboration means we move more quickly beyond the obvious to produce sustainable solutions to even the most complex challenges.