Spring 2005

Syllabus Case Study Analysis A Different Method of Teaching Case Studies Black & Decker Corporation (A): Power Tools Division Goodyear: The Aquatred Launch Tweeter Etc. Carnival Corporation (1998) Perdue Farms, Inc. (1995) Black & Decker Corporation (A): Power Tools Division Goodyear: The Aquatred Launch Tweeter Etc. Tweeter Etc. Carnival Corporation (1998) Perdue Farms, Inc. (1995) The Atlanta Journal and Constitution Priceline.Com: Name Your Own Price Sealed Air Corporation Quality Asphalt, Inc. Suave Kentucky Fried Chicken & the Global Fast-Food Industry Alloy.Com: Marketing to Generation Y Pizza Hut, Inc. Colgate-Palmolive Company: The Precision Toothbrush The Swatch Group: On Internet Time America Online Greenwood Federal Savings and Loan* Otis NAO: Modernization* Team Marketing Audit Team Member Evaluation Instructions Group Project Chapter Notes Chapter 1 - Defining Marketing for the 21st Century Chapter 2 - Adapting Marketing To The New Economy  Chapter 3 - Building Customer Satisfaction, Value, and Retention Chapter 4 - Market-Oriented Strategic Planning Chapter 5 - Gathering Information and Measuring Market Demand Chapter 6 - Scanning the Marketing Environment Chapter 7 - Consumer Markets Chapter 8 - Business Markets