It's On Us

“It’s On Us” is a national campaign aimed at raising awareness and bringing an end to sexual assault on college campuses. UWF is joining this cultural movement to fundamentally shift the way we think about sexual assault by holding each other and ourselves accountable. It’s On Us to stop sexual assault.

Information on “It’s On Us”

Follow this link to download the "It's On Us" video transcript in PDF format.

Logo for It's On Us campaign


  • 1 in 5 women and 1 in 16 men are sexually assaulted in college.
  • 40 percent of survivors fear reprisal by their attacker.
  • Only 2 percent of incapacitated rape survivors report assault.
  • Only 13 percent of rape survivors report assault.
  • 8 in 10 victims knew their attacker (friend, significant other, etc.).
  • It is estimated that between 2 and 7 percent of sexual assault reports are false.


“It’s On Us” is meant to create a cultural shift in the way we think about, talk about, and act around sexual assault by doing two things:

  1. Establishing a sense of ownership over the problem, among everyone.
  2. Providing tips, tools, and inspiration to empower everyone to make a difference, every day.

It’s On Us To...

  • Recognize that if someone doesn’t or can’t consent to sex, it’s sexual assault.
  • Take responsibility for our actions and our inaction.
  • Realize we have a role to play in stopping sexual assault.
  • Create an environment where women feel, and are, safe.
  • Step in if a friend is doing something that could lead to sexual assault.
  • Get someone home safely if he or she needs help.
  • Hold our friends accountable.
  • Tell our friends if what they are doing is wrong.
  • Never blame the victim.
  • Be more than a bystander.
  • Stop a sexual assault any way we can.
  • Keep an eye on someone in a vulnerable situation.
  • Not look the other way.
  • Do something to get in the way of a sexual assault.
  • Step up and say something.
  • Let our friends know what is and is not acceptable.
  • Not give our friends a pass.
  • Help a victim report a sexual assault if he or she wants to.
  • Look out for someone who has had too much to drink.
  • Get in the way if we see something happening.
  • Stand up to those who tell us it’s not our business.
  • Say something when our friends are being stupid.
  • Call non-consensual sex what it is—rape.
  • Act when we think someone is in trouble.
  • Do something.
  • Be part of the solution, not part of the problem.
  • Always be on the side of the victim.
  • Make sexual assault unacceptable.
  • Take reports of sexual assault seriously.
  • Stop someone from doing something we know is wrong.


Show your commitment to stopping sexual assault by taking the “It’s On Us” pledge. This pledge is a personal commitment to help keep women and men safe from sexual assault. It is a promise not to be a bystander to the problem, but to be a part of the solution. Take the pledge now!


All UWF colleges, schools, departments, offices, student clubs and organizations are encouraged to join in. You can access our campaign materials below.

Campaign Badge

Use the UWF campaign badge on materials or information about the campaign. You can also use it as your profile picture on social media platforms.

Social Media Posts

Show your participation in the “It’s On Us” campaign by sharing these social media posts on your social media platforms.

  • It’s on us to stop sexual assault. Join us. #ItsOnUsUWF #ItsOnUs
  • It’s on us to recognize if someone doesn’t or can’t consent to sex, it’s sexual assault. #ItsOnUsUWF #ItsOnUs
  • It’s on us to prevent sexual assault. #ItsOnUsUWF #ItsOnUs
  • It’s on us to take responsibility for our actions AND our inaction. #ItsOnUsUWF #ItsOnUs
  • 1 in 5 women are sexually assaulted in college. #ItsOnUsUWF #ItsOnUs
  • 1 in 16 men are sexually assaulted in college. #ItsOnUsUWF #ItsOnUs
  • 40% of sexual assault survivors fear revenge by their attacker. #ItsOnUsUWF #ItsOnUs
  • Only 2% of incapacitated rape survivors report assault. #ItsOnUs #UWF
  • Only 13% of rape survivors report assault. #ItsOnUsUWF #ItsOnUs
  • 8 in 10 victims knew their attacker and once considered that person a friend or significant other. #ItsOnUsUWF #ItsOnUs
  • 6% of men in college admit to committing sexual assault. It’s on us, the rest of us, to step up and stop it. #ItsOnUsUWF #ItsOnUs
  • It’s on us to NOT look the other way. #ItsOnUsUWF #ItsOnUs
  • Think you saw something happen that wasn’t right? The UWF Police Department can be reached at (850) 474-2415. #ItsOnUsUWF #ItsOnUs

Department/Club Specific

  • Wellness Services is proud to support the It’s On Us campaign. Because it’s on all of us to stop sexual assault. #ItsOnUs #UWF
  • Wellness Services wants to be part of the solution in ending sexual assault. Join us. #ItsOnUs #UWF


Visit the It's On Us website.

There are several campus resources at UWF for sexual assault prevention, reporting, and support for victims.

UWF Sexual Assault Awareness

The legal term for sexual assault/rape in the state of Florida is Sexual Battery. It is defined as oral, anal, or vaginal penetration by, or union with, the sexual organ of another or the anal or vaginal penetration of another by any other object when consent is not given. To learn more about types of rape, important definitions, what to do if you have been sexually assaulted, and for local and national resources, visit the Gender and Sexual Violence section of the Wellness Services website.

Wellness Services

The mission of UWF Wellness Services is to support student success through health education, promoting healthy choices, and encouraging activism.

Contact: or (850) 473-7112

Victim's Advocate

A victim advocate is available 24 hours a day to respond to the needs of victims of crimes. Advocates are available to assist victims with the emotional, physical and financial trauma often resulting from a crime.

Contact: or (850) 474-2415

Dean of Students

The Dean of Students Office supports both the academic mission of the University of West Florida and the Division of Student Affairs by providing programs, services, resources and advocacy for the needs and interests of all UWF students.

Contact: or (850) 474-2384

Equity & Diversity

The mission of the Office of Equity & Diversity at the University of West Florida is to foster a climate of inclusive excellence in today’s global society. The office encourages greater understanding of self and others for students, faculty, staff and the greater community through academic and cultural programming, as well as support services. The office promotes the principles of awareness, acceptance and respect as a way of life at The University of West Florida.

Contact: or (850) 474-2059