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Dr. David Eppright

Associate Professor of Marketing
IT Degree-Digital Enterprise Track Coordinator

Dr. Eppright is an Associate Professor of Marketing at the University of West Florida where he as has taught advertising, consumer behavior, and Internet marketing courses since 1988. He began developing and teaching Internet marketing courses in January 1996. Before taking a position at UWF, Dr. Eppright was a Visiting Professor of Marketing at Pennsylvania State University-University Park. Beginning in Fall 2000, he was a visiting Scholar-in-Residence in the MBA Marketing Information Technology program at American University in Washington, D. C.

Dr. Eppright received his doctorate in Advertising and Marketing from the University of Texas at Austin in 1985. Dr. Eppright's research focuses on the effects of ecommerce on the erosion of sales tax revenues, communications methodologies for changing risk-taking behaviors, and the prediction of consumer expenditures via consumer confidence indices. His research has been published in the Journal of Business Research, Journal of Economic Psychology, and the prestigious Journal of Marketing. In addition to his academic activities, Dr. Eppright runs a successful emarketing consulting agency.

 

 

Department of Marketing and Economics, College of Business, Building 53, Room 107
University of West Florida , 11000 University Parkway , Pensacola, FL 32514-5753
Tel. (850) 474-2137, Fax (850) 474-3069
Email: depprigh@uwf.edu