During 2009 the Department of Communication Arts expanded its graduate program into a degree in Strategic Communication and Leadership (currently under review). The new program reflects the latest research in our field, embracing a 360-degree perspective on using communication effectively in decision-making, strategy-building, innovative message design, and ongoing improvement.

Features of the New Program

This innovative program emphasizes in-depth knowledge of communication theory, research, strategies and practice. It recognizes that the current communication environment is dynamic, complex and has become increasingly challenging to manage. The MA in Strategic Communication and Leadership grounds communication policy and practice in correctly identifying public, organizational and promotional challenges with an eye toward formulating communication solutions that advance changes in knowledge, beliefs, attitudes and behaviors in appropriate audiences. The program features an optional graduate-level certificate in health communication leadership, one of the fields with greatest growth in the country. All courses in the certificate program count toward the master's degree.

• Open to people with bachelor's degrees or higher in any relevant field
• Evening, weekend, and online classes designed for busy professionals
• Nationally recognized professors who work face-to-face with students in and out of the classroom
• Hands-on experience working with actual organizations
• Professional portfolios created by students to showcase their work in the program
• Roundtable discussions with experts in the field

Currently, the department features an MA in Leadership Communication. Applicants for Spring 2010 and Summer 2010 admission will actually be applying to the old program. However, in Fall 2010, students will be migrated to the program requirements for Strategic Communication and Leadership.

The Master's Degree in Leadership Communication is an interdisciplinary program for people who want to improve their ability to motivate others, accomplish change, build morale and loyalty, and stimulate innovation and teamwork. Students pursuing the master's degree will complete the 12 courses listed below. Most students complete the program in two years.

The graduate Certificate in Health Communication Leadership focuses on current issues and communication strategies in health care, the fastest-growing segment of the U.S. economy. Odds are that today's graduates will either work in the health care industry or have clients who do. The certificate program includes four courses, which can be counted toward the M.A.

Features of the Program

• Open to people with bachelor's degrees in any relevant field who wish to update their knowledge and build leadership skills
• Evening classes designed for busy professionals
• Nationally recognized professors who work face-to-face with students in and out of the classroom
• Roundtable discussions with experts in the field
• Hands-on projects
• Up-to-date coverage of current issues

Curriculum

Advanced Leadership Communication
Organizational Communication
Communication Skills Training
Management and Organizational Behavior
Quantitative Research Methods
Three electives in management, psychology or health ethics
Enhancing Communication in Health Care Organizations*
Improving Employee and Patient Satisfaction*
Promoting the Health Care Organization and Its Goals*
Capstone Project in Leadership Communication or Health Communication Leadership*
  * These courses comprise the Certificate in Health Communication Leadership.

For more information concerning the Master's Degree in Leadership Communication or the Certificate in Health Communication Leadership, please see the UWF Catalog (PDF) or contact Dr. Gretchen Norling at (850) 474-2895, gnorling@uwf.edu or Dr. Athena du Prè at (850) 474-2833, adupre@uwf.edu.

Application deadline for Spring 2010 admission is November 13, 2009.