Business Analytics Emphasis
The program of study leading to the MBA with an Emphasis in Business Analytics is 36 semester hours and relates business analytics to specific managerial decision-making scenarios. Students will learn the role of analytics as a data-driven decision support toolbox for managers in various business environments. Students will be able to communicate to management the appropriate types of data mining to apply in a business scenario given the data set and organizational context. Students will learn how to plan a research study related to a given industry, collect relevant data, and submit a report of findings and recommendations. Analysis will be done as to the impact of each recommended course of action and effective arguments will be developed to support recommendations. The importance of data integrity and data privacy will be emphasized.
MBA Core (27 Semester Hours)
Please visit the UWF Graduate Catalog for course descriptions.
|GEB5878||Business Process Integration||1.5 semester hours|
|GEB5930||Information Resources and Industry Analysis||1.5 semester hours|
|ACG6309||Accounting Aspects of Business Policy Determination||3.0 semester hours|
|MAN6156||Management and Organizational Behavior||3.0 semester hours|
|*QMB6305||Quantitative Methods for Business||3.0 semester hours|
|ISM6137||Business Analytics||3.0 semester hours|
|ECP6705||Advanced Managerial Economics||3.0 semester hours|
|FIN6406||Financial Management||3.0 semester hours|
|MAR6815||Marketing Management||3.0 semester hours|
|MAN6721||Strategic Management||3.0 semester hours|
*Students take QMB6305 in lieu of GEB6895
Specialization (9 Semester Hours)
|ISM 5404||Business Intelligence Applications||3.0 Semester Hours|
|ISM 5208||Business Data Management||3.0 Semester Hours|
|ISM 6136||Big Data Mining: A Managerial Perspective||3.0 Semester Hours|
|Total Hours||36.0 Semester Hours
Accredited by AACSB International
We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.