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Business Analytics Emphasis

The program of study leading to the MBA with an Emphasis in Business Analytics is 36 semester hours and relates business analytics to specific managerial decision-making scenarios. Students will learn the role of analytics as a data-driven decision support toolbox for managers in various business environments. Students will be able to communicate to management the appropriate types of data mining to apply in a business scenario given the data set and organizational context. Students will learn how to plan a research study related to a given industry, collect relevant data, and submit a report of findings and recommendations. Analysis will be done as to the impact of each recommended course of action and effective arguments will be developed to support recommendations. The importance of data integrity and data privacy will be emphasized.

Academic Learning Plan - MBA with Business Analytics Emphasis (doc)

MBA Core (27 Semester Hours)

Please visit the UWF Graduate Catalog for course descriptions.

GEB5878 Business Process Integration 1.5 semester hours
GEB5930 Information Resources and Industry Analysis 1.5 semester hours
ACG6309 Accounting Aspects of Business Policy Determination 3.0 semester hours
MAN6156 Management and Organizational Behavior 3.0 semester hours
*QMB6305 Quantitative Methods for Business 3.0 semester hours
ISM6137 Business Analytics 3.0 semester hours
ECP6705 Advanced Managerial Economics 3.0 semester hours
FIN6406 Financial Management 3.0 semester hours
MAR6815 Marketing Management 3.0 semester hours
MAN6721 Strategic Management 3.0 semester hours

*Students take QMB6305 in lieu of GEB6895

Specialization (9 Semester Hours)

ISM 5404 Business Intelligence Applications 3.0 Semester Hours
ISM 5208 Business Data Management 3.0 Semester Hours
ISM 6136 Big Data Mining: A Managerial Perspective 3.0 Semester Hours
Total Hours 36.0 Semester Hours




Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.