Dr. James Mead
- Position: Assistant Professor
- Department: Marketing, Supply Chain Logistics, and Economics
- Office Location: Bldg 53 Room 120E
- Campus: 8504742652
Dr. James A. Mead is an Assistant Professor of Marketing. His research focuses on consumer emotion and memory. Mead joined UWF in 2017.
Mead has presented his work at numerous regional, national, and international conferences, including the Society for Marketing Advances, Association for Consumer Research, Summer American Marketing Association, Association for Consumer Research Asia-Pacific, among others.
Mead earned his PhD from the University of Kentucky in 2015. He also holds an MBA from Rollins College and a BSBA from the University of Central Florida. Before returning to school to complete his PhD, Mead spent four years in corporate marketing research. In this role, he served as the senior research analyst for branding, new product development, television programming, advertising analytics, B2B, and customer experience, providing data driven strategic recommendation to top management.