Sales Management

The certificate program is designed to enable students to earn additional credentials within the requirements of their current degree programs. The Certificate in Sales Management program was developed to address the high demand for persons with professional selling skills and sales managers across many different career fields.

Program Description

The Certificate in Sales Management requires the completion of four courses with a minimum grade of "C" or better in each. The courses are as follows:

  • MAR 3023 - Marketing Fundamentals: Function of marketing in our economic system; role of the consumer in marketing decisions; the decisions marketing managers must make to provide goods and services priced, promoted and distributed to meet organizational objectives in changing environments.
  • MAR 4701 - Professional Selling Methods: Analysis of professional selling methodology including communication, persuasion, negotiation, and salesmanship. Evaluation of these principles in both business and social environments.
  • MAR 4403 - Sales Management: Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives.
  • One 3000/4000 level MAR elective

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Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.

Program Contact

For additional information about the Economics undergraduate degree, or to schedule an appointment to speak to an advisor in the Department of Marketing and Economics, please feel free to contact us by email (, or by phone (850-474-2652). To be better prepared to speak with the advisor, please print out and review the degree plan in which you are interested in pursuing.

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