General Business

The Bachelor of Science in Business Administration degree with a major in General Business prepares students for the world of business, which increasingly demands that business graduates have cross functional abilities.


Program Description

The General Business major builds abilities across multiple business disciplines, including Management, Marketing, and Finance/Economics, thus providing broad abilities in the context of managing modern businesses. The orientation of the major is towards effective management of resources, adoption of market orientation, and understanding of financial and/or economic implications of management decisions.

A minimum grade of C is required in all College of Business prerequisites and courses.

College of Business Core
BUL 3130 Legal Environment of Business 3
FIN 3403 Managerial Finance 3
GEB 3213 Writing for Business: Theory and Practice 3
GEB 3453 Business Ethics and Stakeholder Management 3
GEB 4361 International Business 3
ISM 3011 e-Business Systems Fundamentals 3
MAN 3025 Management Fundamentals 3
MAN 3504 Operations Management 3
MAN 4720 Policy Analysis and Formulation 3
MAR 3023 Marketing Fundamentals 3
General Business specialization 
MAN 3240 Behavior in Organizations 3
MAN 3301 Human Resources Management 3
MAN 4750 The Future: Projecting, Planning and Managing 3
 Two 3000/4000 level advisor approved Management (MAN) courses
 Two 3000/4000 level advisor approved Marketing (MAR) courses
 Two 3000/4000 level advisor approved Finance/Economics courses
 3000/4000 level College of Business elective

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Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.


Program Contact

For additional information, or to schedule an appointment to speak to an advisor in the Department of Management and Management Information Systems, please feel free to contact us by e-mail (management@uwf.edu), or by phone (850-474-2316). To be better prepared to speak with the advisor, please print out and review the degree plan in which you are interested in pursuing.

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