SunFarm Energy Benefits Environment and Consumers with Help from FSBDC at UWF

September 30, 2014 | Mandy Fernandez |

image of Doug Herrick, co-founder of SunFarm Energy
Doug Herrick

SunFarm Energy is a solar integrator company in Pensacola that designs and installs solar photovoltaic systems (PV) for commercial and residential use. With these solar panels, SunFarm Energy is able to tap into the sun's sources, converting it into electricity through a series of steps. The company provides benefits for consumers, helping them save money and conserve energy. The end results are very good for the environment as well.

SunFarm was co-founded by Doug Herrick and Donald Long in 2011. Herrick has spent the last fifteen years working in sustainable construction. Prior to that he worked nine years active duty for the Navy, retiring with the rank of Lieutenant Commander. Doug says, “The military provided fantastic professional training. They taught me leadership, accountability, and discipline. These are all traits that business owners need in order to be successful.”

Doug has worked collaboratively with the Florida SBDC at UWF, specifically with Business Consultant Dan Cavanaugh since 2011. In January 2014, Doug requested marketing plan assistance. In May 2014, Regional Director Kelly Massey chose SunFarm Energy, along with other businesses, to be part of his summer 2014 class pilot project, "Small Business Consulting." Massey's course asked UWF College of Business students to perform hands-on marketing research and development plans for clients like SunFarm Energy. The students assigned to SunFarm presented immediate and long-range marketing goals for the company. They shared findings on how Doug could enhance his branding style, increase social media presence, develop his relationship marketing and create a long-term budget.

Herrick was very pleased with the student report and his overall experience with the FSBDC. He says "The FSBDC at UWF has had a tremendous positive impact on my business. They have resources that are helpful to owners like me. They offer educational classes on things like how to structure a business plan. The FSBDC also shared insights on how I can do business with certain government entities, such as the Florida Department of Transportation, the Department of Defense and the University of West Florida. I highly recommend small business owners go to the local FSBDC to see what assets and wealth of knowledge they can offer you."

The FSBDC Success Story video for SunFarm Energy can be viewed here: