Dr. Chenxiang “Charlie” Song

  • Position:  Associate Professor and Program Coordinator, Sports Management
  • Department:  Legal Studies, Public Administration and Sports Management
  • Office Location:  Building 70, Room 106
  • Campus: (850) 473-7352


Dr. Chenxiang “Charlie” Song is an Associate Professor and Coordinator of the Sports Management Program at UWF’s Department of Health, Leisure, and Exercise Science.

Song’s research has covered many aspects of sports, including lessons learned from the buildup and aftermath of the 2008 Olympic games in Beijing, China, where he was a senior consultant for the municipal government.

Song researched strategic policies for developing Beijing’s sports market and advised the government’s management group on operations of the sports venues after the Olympics concluded. Related research examined perceptions of college students in Beijing toward media coverage of the Olympic games and economic aspects of the event.

Song’s research has been published by several refereed journals, including International Journal of Sports Communication, Journal of Business Issues, Invest Beijing, and International Sports Journal

In addition, he co-authored a book, “Badminton Everyone” and provided chapters to other books on sports.

Song earned a Ed.D. in Sports Management Administration from Texas A&M University, where he wrote a dissertation on “The Job Satisfaction and Characteristics of Commercial Sport Managerial Personnel.”

Song joined UWF’s faculty in 2005. He teaches undergraduate courses and coordinates the sports management program.

Degrees & Institutions:

Song received his bachelor's degree in Education from Beijing Sport University. He went on to earn his master's degree and doctoral degree in Sports Management Administration from Texas A&M University.


  • Economic Impacts of Olympic Games to Host Cities/Countries
  • Social and Media Aspects of Olympics as Mega Events
  • Sport Marketing and Sponsorship

Current Courses:

  • Introduction to Contemporary Sport Management
  • Sport Marketing
  • Senior Capstone Experience in Sport Management

Classes Taught:

    • Sociology of Sport
    • Sport Law and Risk Management
    • Sport Governance
    • Sport Facility and Event Management
    • Introduction to Physical Education, Exercise Science and Sport

Keywords: 2008 Olympics economic impact, badminton, sports management, training physical education teachers, managers of commercial sports