PUR 3000 Principles of Public Relations 3
understanding of the theory and practice of public relations, functions in
organizations, and role in society. Is the foundation course for all other
courses in public relations.
PUR 3100 Writing for Public Relations 3
professional-level writing skills expected of beginning public relations
practitioners. Students practice writing for different audiences and media such
as preparing memos, letters, new releases, crisis communication plans,
features, media kits, speeches, and newsletters.
PUR 3402 Public Affairs in Government and
to increase understanding of the role of public affairs in the United States
government with an emphasis on the military services. Examines the relationship
between the media and the various branches of government. Special emphasis is
placed on crisis communication planning and execution within the government.
PUR 4400 Crisis Public Relations 3
crisis public relations planning preparation, and execution. Focus is on assessment
of risk, types of crises, role of and interaction with the media and other
public. Cases are examined to apply what is learned to examples of actual
organizational crises. An “ask-the-expert” discussion series presents crisis
communication as it relates to corporate, not-for-profit, education, and
national-level government public relations.
PUR 4600 Integrated Communication-Management 3
ADV 3000 or PUR 3000 .
course for public relations and advertising majors. Emphasis on case study
analysis and the management of integrated communication programs. Senior status
PUR 4800 Integrated Communication-Research 3
STA 2023; ADV 3000 or PUR 3000.
and secondary research methods useful to integrated public
relations/advertising communication campaign. Senior status is required.
Students must earn a grade of “C” or higher in STA 2023 prior to taking this
PUR 4802 Public Relations Campaigns 3
PUR 3000, PUR 3100.
capstone course designed for graduating seniors, focusing on applying
communication and public relations research and theory for a real client.
Provides a thorough experience in conducting public relations and integrated
communications campaigns and in preparing communication materials. Working in
teams, students prepare and conduct the research, planning, implementation and
evaluation of an actual campaign for a client. Is an advanced course requiring
full understanding of public relations theory, writing, techniques and research
methods. Permission is required.