uwf banner 2004-2005 CATALOG  
Table of Contents
Telephone Directory
Academic Calendars
     Year 2004/2005
     Fall Semester 2004
     Spring Semester 2005
     Summer Semester 2005
University Mission
Degrees, Areas of Specialization,

After Admission
Financial Assistance
Student Activities
Student Services and Resources
Tuition and Fees
Military and Veterans Information
Registration and Records
Academic Policies
Graduation and General Degree

Public Service and Research Centers
College Mission Statements
Undergraduate Degree Programs
Master's Degree Programs
Specialist Degree Programs
Doctoral Degree Programs
Course Numbering System
Course Listings and Descriptions
Course Listings/Descriptions
Semester offering codes corrected and posted on June 7, 2004.
PUR-Public Relations

PUR 3000 Principles of Public Relations . . . . . 3(F,S,SS)
Increases understanding of the theory and practice of public relations, functions in organizations, and role in society. Is the foundation course for all other courses in public relations.

PUR 3100 Writing for Public Relations . . . . . 3(F,S,SS)
Develops professional-level writing skills expected of beginning public relations practitioners. Students practice writing for different audiences and media such as preparing memos, letters, new releases, crisis communication plans, features, media kits, speeches, and newsletters.

PUR 3402 Public Affairs in Government and Military . . . . . 3(F)
Designed to increase understanding of the role of public affairs in the United States government with an emphasis on the military services. Examines the relationship between the media and the various branches of government. Special emphasis is placed on crisis communication planning and execution within the government.

PUR 4XXX Public Relations Campaigns . . . . . 3(CALL DEPT)
Prerequisite: PUR 3000, PUR 3100.
A capstone course designed for graduating seniors focusing on applying communication and public relations research and theory for a real client. Provides a thorough experience in conducting public relations and integrated communications campaigns and in preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client. Is an advanced course requiring full understanding of public relations theory, writing, techniques and research methods. Permission is required.

PUR 4400 Crisis Public Relations . . . . . 3(S)
Prerequisite: PUR 3000.
Examines crisis public relations planning preparation, and execution. Focus is on assessment of risk, types of crises, role of and interaction with the media and other public. Cases are examined throughout to apply what is learned to examples of actual organizational crises. An "ask-the-expert" discussion series presents crisis communication as it relates to corporate, not-for-profit, education, and national-level government public relations.

PUR 4600 Integrated Communication-Management . . . . . 3(F,S)
Prerequisite: ADV 3000 or PUR 3000 .
Capstone course for public relations and advertising majors. Emphasis on case study analysis and the management of integrated communication programs. Senior status required.

PUR 4800 Integrated Communication-Research . . . . . 3(F,S)
Prerequisite: STA 2023; ADV 3000 or PUR 3000.
Primary and secondary research methods useful to integrated public relations/advertising communication campaign. Senior status is required. Must earn a grade of "C" or higher in STA 2023 prior to taking this course.