uwf banner 2004-2005 CATALOG  
Table of Contents
Welcome
Telephone Directory
Academic Calendars
     Year 2004/2005
     Fall Semester 2004
     Spring Semester 2005
     Summer Semester 2005
University Mission
Accreditations
Degrees, Areas of Specialization,
Minors

Admissions
After Admission
Financial Assistance
Student Activities
Student Services and Resources
Tuition and Fees
Military and Veterans Information
Registration and Records
Academic Policies
Graduation and General Degree
Requirements

Public Service and Research Centers
College Mission Statements
Undergraduate Degree Programs
Master's Degree Programs
Specialist Degree Programs
Doctoral Degree Programs
Course Numbering System
Course Listings and Descriptions
Administration
Faculty
Index
Course Listings/Descriptions
Semester offering codes corrected and posted on June 7, 2004.
MMC-Mass Media Communication

MMC 2000 Principles of Mass Communication . . . . . 3(F,S,SS)
Principles, issues, organizations and functions of film, radio, television, print and other media of mass communication. Consideration of current practices and recent developments and their implications for the future direction of mass media. (General Studies Course: SS/SOC)

MMC 3261C Computer Mediated Communication . . . . . 3(F,S,SS)
Examination of theoretical and practical issues emerging from the use of the Internet as a communication medium. Focus is on the legal, social and ethical problems arising from the use of computers in communication. Students also acquire skills in creating content for the Web, and in critical analysis of websites. Applications of the Internet for advertising, public relations and journalism are discussed. Basic familiarity with computer use and operating systems is required. Material and supply fee will be assessed.

MMC 3601 Minorities and the Mass Media . . . . . 3(CALL DEPT)
Concerns of mass media as they pertain to minority issues; review of mass media portrayals of minorities; problems of minority access to mass media; prospects for mass media and cultural diversity in the 21st Century. Meets Multicultural requirement.

MMC 4103 Writing for Film-Television-Radio . . . . . 3(F,S,SS)
Study and practice of writing for the mass media: screenplays, teleplays, radio and TV commercials, public affairs. Study of various script formats, story board and other presentational material. (Gordon Rule Course: Wrtg)

MMC 4201 The Constitution and the Press . . . . . 3(S)
Concerns of the press as they pertain to prior restraint, libel, privacy, testimonial privilege, access to information, obscenity and ensuring a fair trial. Extensive review of court decisions. Offered concurrently with MMC 5206; graduate students will be assigned additional work.

MMC 4203 Media Ethics . . . . . 3(F)
Introduces students to classical ethical philosophies; presents various ethical decision making strategies; application of ethical models to information gathering and dissemination dilemmas; Helps students form an ethical framework for future positions of responsibility in mass media industries; Introduces students to the case method of instruction. Offered concurrently with MMC 5XXX; graduate students will be assigned additional work.

MMC 4262 Communication Technologies . . . . . 3(CALL DEPT)
Examination of characteristics and capabilities of new and developing communication technologies. Specifically, the study of radio, film and television technologies, their growing interconnection with distribution systems (satellite and cable), and other communication technologies (telephone, computer, videocassette recorder, compact disc, laser disc, etc.) presenting a multitude of communication experiences. Investigation of the effects of technological change on systems and institutions, their economic, social and cultural impact, and their implications for public policy. Exploration of the emerging global communication, professional challenges and career opportunities in the 21st Century. Offered concurrently with MMC 5267; graduate students will be assigned additional work. Senior status is required.

MMC 4300 Global Communication . . . . . 3(CALL DEPT)
Study of comparative mass media systems (telecommunication, film and print media) and related problems and issues of culture, national development, foreign policy, national sovereignty, regulation and policy, information flow, propaganda, human rights and global trends in telecommunication. Offered concurrently with MMC 5306; graduate students will be assigned additional work. Senior standing is required. Meets Multicultural requirement.

MMC 5XXX Media Ethics . . . . . 3(F)
Will: 1) Introduce students to classical ethical philosophies; 2) Present and discuss various ethical decision making strategies; 3) Discuss application of ethical models to information gathering and dissemination dilemmas; 4) Help students form an ethical framework for future positions of responsibility in mass media industries; 5) Introduce students to the case method of instruction. Offered concurrently with MMC 4203; graduate students will be assigned additional work.

MMC 5206 The Constitution and the Press . . . . . 3(S)
Concerns of the press as they pertain to prior restraint, libel, privacy, testimonial privilege, access to information, obscenity and ensuring a fair trial. Extensive review of court decisions. Offered concurrently with MMC 4201; graduate students will be assigned additional work.

MMC 5267 Communication Technologies . . . . . 3(CALL DEPT)
Examination of characteristics and capabilities of new and developing communication technologies. Specifically, the study of radio, film and television technologies, their growing interconnection with distribution systems (satellite and cable), and other communication technologies (telephone, computer, videocassette recorder, compact disc, laser disc, etc.) presenting a multitude of communication experiences. Investigation of the effects of technological change on systems and institutions, their economic, social and cultural impact, and their implications for public policy. Exploration of the emerging global communication, professional challenges and career opportunities in the 21st Century. Additional research under the supervision of the instructor. Offered concurrently with MMC 4262; graduate students will be assigned additional work.

MMC 5306 Global Communication . . . . . 3(CALL DEPT)
Study of comparative mass media systems (telecommunication, film and print media and related problems and issues of culture, national development, foreign policy, national sovereignty, regulation and policy, information flow, propaganda, human rights and global trends in telecommunication. Offered concurrently with MMC 4300; graduate students will be assigned additional work. Graduate standing is required.

MMC 6255 Media Organization Communication . . . . . 3(CALL DEPT)
Philosophy, structure and planning of communication processes that affect the workplace in radio, television, print, advertising, internal, and public relations organizations. Emphasizes the internal and external communication competencies required of administrators of mass communication organizations (e.g., advertising agencies, newspapers, TV stations). Research assignments related to media corporate communication competency analysis.

MMC 6507 Film-Television Theory and Criticism . . . . . 3(CALL DEPT)
Theories of film and television. The critical analysis of technique, structure and visual style. Emphasis is on underlying principles, major theorists, close examination of selected films and television programs and criteria for evaluation.