uwf banner 2004-2005 CATALOG  
Table of Contents
Welcome
Telephone Directory
Academic Calendars
     Year 2004/2005
     Fall Semester 2004
     Spring Semester 2005
     Summer Semester 2005
University Mission
Accreditations
Degrees, Areas of Specialization,
Minors

Admissions
After Admission
Financial Assistance
Student Activities
Student Services and Resources
Tuition and Fees
Military and Veterans Information
Registration and Records
Academic Policies
Graduation and General Degree
Requirements

Public Service and Research Centers
College Mission Statements
Undergraduate Degree Programs
Master's Degree Programs
Specialist Degree Programs
Doctoral Degree Programs
Course Numbering System
Course Listings and Descriptions
Administration
Faculty
Index
Course Listings/Descriptions
Semester offering codes corrected and posted on June 7, 2004.
MAR-Marketing

MAR 3023 Marketing Fundamentals . . . . . 3(F,S)
Function of marketing in our economic system; role of the consumer in marketing decisions; the decisions marketing managers must make to provide goods and services priced, promoted and distributed to meet organizational objectives in changing environments. Completion of 45 semester hours of college coursework is required.

MAR 3030 Marketing for the Arts . . . . . 3(CALL DEPT)
Designed to give the student a broad introduction to the practice of marketing in the world of the arts. Many facets of marketing will be examined through discussion of various theories and concepts that can be creatively adapted to courses in art. Enables students to excel in the contemporary arena of marketing art enterprises. Credit will not be granted for both MAR 3030 and MAR 3023.

MAR 3323 Promotional Management . . . . . 3(CALL DEPT)
Prerequisite: MAR 3023.
Builds on a rigorous base of consumer psychology and then proceeds to treat advertising, public relations and publicity, personal selling, word of mouth and sales promotion as part of an overall integrated promotional mix. Various communication methods and tools are treated as variables for use alone or in combination to communicate the want-satisfying attributes of products and services. Culminates in a look at promotional strategy in the future.

MAR 3370 Information Sources for Business Decisions . . . . . 3(F,S)
Focuses on various secondary information sources that may be used for business decisions. Students learn how secondary information is organized, what types of secondary information sources are available and how these sources may be effectively and efficiently searched. Emphasis is placed on learning the types of online information services and knowledge of when to use which service. A course project is designed to teach students to evaluate, integrate, and report information. A valuable tool in helping students access information; should be taken early in the junior year if possible. Students will be expected to have some familiarity with Windows and the Internet.

MAR 3503 Consumer Behavior . . . . . 3(F,S)
Prerequisite: MAR 3023.
The study of people as customers of business - how they think and feel when making purchase choices and how they behave in the marketplace. Draws from theory in marketing, social psychology, anthropology, economics, and other social sciences to describe how customers respond to marketing strategies. Emphasis on how to use this in-depth understanding of the market to create winning marketing and business strategy.

MAR 3714 Sports Markets . . . . . 3(CALL DEPT)
Prerequisite: ECO 2013 and ECO 2023, or ECO 3003, MAR 3023.
Systematic study of the spectator sports industry. The role and importance of the commercial sector in sports is a particular emphasis. Focus on the structure and characteristics of sports markets and how to develop them with sports marketing.

MAR 3948 Service Learning Field Study II . . . . . 1-3(F,S,SS)
Placement in community agency or other social organizational setting related to field of study. Supervision by faculty and agency. Students and faculty "customize" courses to fit a full range of services that are available in the setting. Student must be able to draw correlation between the discipline and field study. Journal and reflective experience paper are required. With the agreement of the student's faculty sponsor, a minimum of 4-6 hours per week must be done at the field site per semester hour of credit. Permission is required.

MAR 3949 Cooperative Education . . . . . 1-2(F,S,SS)
Alternating full-time or consecutive parallel terms of practical experience in the intended field. Reinforcing academic preparation; confirming educational and career goals; personal and professional development; early start in career; earnings toward self-support; improved employability. (See program description under Cooperative Education). Graded on satisfactory/unsatisfactory basis only. Permission of director of Cooperative Education is required.

MAR 4156 Seminar in International Marketing . . . . . 3(F)
Prerequisite: MAR 3023, FIN 3403, GEB 4361.
Emphasis on the emergence of a global marketplace and significant new challenges facing business management in a competitive and rapidly changing international environment. Stresses the problems and challenges that differences in cultural, political, and socioeconomic environments introduce into the marketing process in international operations. Main focus is on the European Union, broadly interpreted to include countries throughout Europe. Foreign competitors and their effects on the American market will also be explored. Meets Multicultural requirement.

MAR 4231 Retail Management . . . . . 3(CALL DEPT)
Prerequisite: MAR 3023.
Profit planning and business control; buying, stock control, pricing, promotion, store location, layout, organization, coordination of store activities.

MAR 4324 Integrated Marketing Communications: Principles . . . . . 3(F)
Prerequisite: MAR 3023.
Examines the principles of advertising, sales promotion, and related tools within the context of the overall marketing communications program. Focuses on the relationship of advertising, sales promotion, and other tools to marketing plans, the different types of strategic and tactical methods which can be employed, and the evaluation of the overall campaign.

MAR 4333 Integrated Marketing Communications: Management . . . . . 3(S)
Prerequisite: MAR 3023 and one of the following: ADV 3000, MAR 3323 or MAR 4324.
Formulation of marketing communication policies involving an analysis of cases dealing with the role of marketing communication in marketing; determination of objectives, strategy, appropriation policy, media selection, evaluating marketing communication results, and organization of marketing communication functions.

MAR 4403 Sales Management . . . . . 3(F,S)
Prerequisite: MAR 3023.
Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives. The process of attaining influence, recognition, and power in an organization. Offered concurrently with MAR 5406; graduate students will be assigned additional work.

MAR 4613 Marketing Research . . . . . 3(F,S)
Prerequisite: MAR 3023 and STA 2023.
Conducting marketing research to provide information to be used in decision-making. Emphasis placed on problem formulation and evaluation of research designs leading to problem resolution. Data analysis using statistical analysis package and research report writing. Requires marketing research project. Offered concurrently with MAR 5616; graduate students will be assigned additional work.

MAR 4615 Advanced Topics in Marketing Research . . . . . 3(CALL DEPT)
Prerequisite: MAR 3370, MAR 4613.
Designed for students who are interested in pursuing marketing research as a career. The prerequisites ensure that students have a strong foundation in the principles of secondary data sources, the design of research projects, sampling theory, primary data collection, data analysis (SPSS), and report preparation. The purpose is to prepare students to conduct research projects in the field (a follow-up course taken as an internship with a business firm). Therefore, this course goes beyond the theoretical issues learned in MAR 4613, Marketing Research, by preparing students with the tools necessary to actually implement research in the field. Special attention is given to learning new software packages designed to conduct stages of the marketing research process and to learning how to work with research firms who supply research services.

MAR 4701 Professional Selling Methods . . . . . 3(F,S)
Prerequisite: MAR 3023.
Analysis of professional selling methodology including communication, persuasion, negotiation, and salesmanship. Evaluation of these principles in both business and social environments. Offered concurrently with MAR 5706; graduate students will be assigned additional work.

MAR 4721 Internet Marketing Principles . . . . . 3(F,S)
Prerequisite: MAR 3023 or (for non-business majors only) GEB 3032.
Examines the principles of Internet Marketing in the context of an integrated marketing program. Internet marketing strategies and tactics will be examined in order to implement business operations on the Internet. Students will be exposed to Web design packages and techniques useful in the development of Internet marketing Web sites. Offered concurrently with MAR 5726; graduate students will be assigned additional work.

MAR 4728 High Tech Product Marketing Strategy . . . . . 3(CALL DEPT)
Prerequisite: MAR 3023.
Emphasizes issues associated with marketing high-technology products in an environment of rapid technological change and ever increasing market demands, and focuses on the strategic decisions related to the development, pricing, distribution, and promotion of technology- based products. Offered concurrently with MAR 5729; graduate students will be assigned additional work.

MAR 4803 Marketing Strategy . . . . . 3(F,S)
Prerequisite: MAR 3023, MAR 3503, ACG 3311, FIN 3403.
The integrative capstone experience for all marketing program specializations. Instructional focus is on blending knowledge gained in previous marketing and other business course work with advanced analysis skills in a strategic decision-oriented environment. Course relies primarily on case analysis as an instructional method. Should be taken in the last semester of the student's program of study.

MAR 4842 Professional Services Marketing . . . . . 3(CALL DEPT)
Prerequisite: MAR 3023.
Professional services is a dynamic, growing field. Encompasses a range of businesses such as accounting, financial, medical, legal, and consulting services. Focuses on the application of the marketing concept to the implementation and management of service enterprises.

MAR 4880 Internet Marketing Management . . . . . 3(F,S)
Prerequisite: MAR 3023, MAR 4721.
Development of advanced managerial skills relevant to the creation, design, and implementation of an integrated Internet marketing program. Students will create and deploy a real-world Internet business utilizing the advanced strategies, tactics, and planning mechanisms acquired. Offered concurrently with MAR 5885; graduate students will be assigned additional work.

MAR 4941 Marketing Internship . . . . . 1-6(F,S,SS)
Prerequisite: MAR 3023.
Supervised field practicum in marketing-related position. May include activities in any one or more functional areas of marketing (research, sales, advertising, promotion, etc.). Graded on satisfactory/unsatisfactory basis only. A 3.0 GPA in major courses and permission are required.

MAR 4946 Marketing Consulting . . . . . 3(CALL DEPT)
Students are assigned to teams and each team is responsible for working with a client who is an owner/manager of a local business firm. Student teams are responsible for determining a client's marketing problems and for proposing solutions to these problems. In most cases, student teams will actually aid the client in implementing recommended solutions. Student teams are required to write a report and to make an oral presentation. Since a wide range of related issues may be encountered, including accounting, finance, management as well as marketing issues, senior standing is required.

MAR 5406 Sales Management . . . . . 3(F,S)
Prerequisite: MAR 3023.
Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives. The process of attaining influence, recognition, and power in an organization. Offered concurrently with MAR 4403; graduate students will be assigned additional work.

MAR 5616 Marketing Research . . . . . 3(F,S)
Prerequisite: MAR 3023 and STA 2023.
Conducting marketing research to provide information to be used in decision-making. Emphasis placed on problem formulation and evaluation of research designs leading to problem resolution. Data analysis using statistical analysis package and research report writing. Requires marketing research project. Offered concurrently with MAR 4613; graduate students are required to write an additional research paper or its equivalent.

MAR 5706 Professional Selling Methods . . . . . 3(F,S)
Prerequisite: MAR 3023.
Analysis of professional selling methodology including communication, persuasion, negotiation, and salesmanship. Evaluation of these principles in both business and social environments. Offered concurrently with MAR 4701; graduate students required to prepare an in-depth research paper.

MAR 5726 Internet Marketing Principles . . . . . 3(F,S)
Prerequisite: MAR 3023 or (for non-business majors only) GEB 3032.
Examines the principles of Internet Marketing in the context of an integrated marketing program. Internet marketing strategies and tactics will be examined in order to implement business operations on the Internet. Students will be exposed to Web design packages and techniques useful in the development of Internet marketing Web sites. Offered concurrently with MAR 4721; graduate students will be assigned additional work.

MAR 5729 High Tech Product Marketing Strategy . . . . . 3(CALL DEPT)
Prerequisite: MAR 3023.
Emphasizes issues associated with marketing high-technology products in an environment of rapid technological change and ever increasing market demands, and focuses on the strategic decisions related to the development, pricing, distribution, and promotion of technology- based products. Offered concurrently with MAR 4728; graduate students will be assigned additional work.

MAR 5885 Internet Marketing Management . . . . . 3(F,S)
Prerequisite: MAR 3023, MAR 4721.
Development of advanced managerial skills relevant to the creation, design, and implementation of an integrated Internet marketing program. Students will create and deploy a real-world Internet business utilizing the advanced strategies, tactics, and planning mechanisms acquired. Offered concurrently with MAR 4880; graduate students will be assigned additional work.

MAR 6815 Marketing Management . . . . . 3(CALL DEPT)
Prerequisite: MAR 3023 and QMB 6305.
Creation of enduring and mutually satisfactory customer relationships through the provision of customer value as an enterprise management philosophy. With consideration given to operating environments, the course is designed to teach the formulation, implementation, and control of comprehensive marketing strategy with emphasis on the integrative aspects of the marketing function in a market based enterprise. Both qualitative and quantitative analyses are used in an applications oriented context. Contains a portfolio project.

MAR 6947 Graduate Marketing Internship . . . . . 1-3(F,S)
Prerequisite: MAR 3023.
Supervised field practicum in marketing related position. May include activities in any one or more functional areas of marketing (research, sales, advertising, promotion, etc.). Students will be expected to perform duties with an emphasis on analysis and management appropriate for graduate credit. This will be reflected in the paper written at the conclusion of the internship. Graded on satisfactory/unsatisfactory basis only. A 3.0 GPA in major courses and permission is required.