uwf banner 2004-2005 CATALOG  
Table of Contents
Welcome
Telephone Directory
Academic Calendars
     Year 2004/2005
     Fall Semester 2004
     Spring Semester 2005
     Summer Semester 2005
University Mission
Accreditations
Degrees, Areas of Specialization,
Minors

Admissions
After Admission
Financial Assistance
Student Activities
Student Services and Resources
Tuition and Fees
Military and Veterans Information
Registration and Records
Academic Policies
Graduation and General Degree
Requirements

Public Service and Research Centers
College Mission Statements
Undergraduate Degree Programs
Master's Degree Programs
Specialist Degree Programs
Doctoral Degree Programs
Course Numbering System
Course Listings and Descriptions
Administration
Faculty
Index
Course Listings/Descriptions
Semester offering codes corrected and posted on June 7, 2004.
GEB-General Business

GEB 1011 Introduction to Business . . . . . 3(F,S)
Provides in-depth coverage of all aspects of business by presenting an integrated and balanced review of the external and internal forces that comprise business and economic systems. Intended primarily for freshmen/sophomores to assist the student's selection of a business career or business major. (General Studies Course: SS/SOC)

GEB 2411 Diversity in the Workplace . . . . . 3(F,S,SS)
As pressure has increased to make the workplace more reflective of the general population, people need to better understand differences among people. Introduces diversity at the grassroots level by exposing students to the diversity in their own backgrounds and families. Attitudes toward ageism, gender, ableism, sexism, ethnicity are among the topics explored. Meets Multicultural requirement.

GEB 3032 Business Foundations for Non-Business Majors . . . . . 3(F,S)
Provides non-business students a foundation in the functional areas of management, marketing, finance, accounting and economics. Designed to provide students with a knowledge base that will give access to a broad range of upper level business courses. Available only to non-business majors.

GEB 3212 Writing For Business: Theory and Practice . . . . . 3(F,S)
Prerequisite: ENC 1101 and ENC 1102.
Augments the basics of business writing while reviewing the various kinds of written business correspondence. Students are expected to integrate ethical decision making skills, word processing skills, grammar and writing skills, and analytical thinking skills into the content. Students must be able to determine solutions to problem based exercises. Team assignments and oral presentations may relate to student's discipline. (Gordon Rule Course: Wrtg)

GEB 4134 Advanced e-Business: Business-To-Consumer . . . . . 3(CALL DEPT)
Prerequisite: ISM 3011.
Explores Internet business specifically related to the business-to- consumer e-business environment. E-Business can be described as the use of Internet and digital technologies to transform business operations. The goal of e-business is to improve collaboration between and among various stakeholders, facilitate business-to-consumer and business-to-business exchanges, provide one-to-one customer relationships, and increase firm strategic opportunities. The implications of this business approach are that all aspects of firm operation and control, methods of firm value creation, and management of firm profit can be coordinated and centralized in an automated environment. The ultimate outcome of an e-business-enabled firm is a more efficient and dynamic organization that is able to adapt to the real-time nature of 21st century competitive change and business uncertainty.

GEB 4135 Advanced e-Business: Business-To-Business . . . . . 3(CALL DEPT)
Prerequisite: ISM 3011.
Focuses on the current trends in Business-to-Business E-Business activities, including design and implementation issues, web enabling technologies, vertical and horizontal portals, emerging E-Business models, enterprise resource planning, supply chain management, knowledge management, global issues, security concerns, ethical issues and legal implications.

GEB 4361 Business in the International Environment . . . . . 3(F,S)
Prerequisite: FIN 3403, MAN 3025, MAR 3023.
Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Offered concurrently with GEB 5365; graduate students will be assigned additional work. Meets Multicultural requirement.

GEB 4444 Business, Ethics and Society . . . . . 3(F,S)
Relationship of business institution to values and institutions outside its own formal organization. Study of trend toward increased corporate social responsibilities and changes in the legal environment. Offered concurrently with GEB 5445; graduate students will be assigned additional work. Senior status is required prior to taking this course.

GEB 4935 Digital Enterprise Senior Capstone . . . . . 3(S)
Prerequisite: COP 4710, ISM 3011, MAN 3025, MAR 3023.
Provides senior-level students in the IIT Program Digital Enterprise track with an experiential capstone learning opportunity. Content will vary to reflect cutting-edge digital enterprise topics. Students will complete a project and will be required to do a formal presentation of their work. This course should be taken during the student's last semester of the program. Senior standing is required.

GEB 5XX1 MBA Foundations: Information Resources and Industry Analysis . . . . . 1.5(F,S,SS)
Provides the background for beginning the MBA Portfolio. Gives introduction to information resources available to perform business problem analysis. Students learn to prepare a thorough analysis of their Portfolio industry.

GEB 5365 Business in the International Environment . . . . . 3(F,S)
Prerequisites: FIN 3403, MAN 3025, MAR 3023.
Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Offered concurrently with GEB 4361; students taking course at the graduate level will be assigned additional work.

GEB 5445 Business, Ethics & Society . . . . . 3(F,S,SS)
Relationship of business institution to values and institutions outside its own formal organization. Study of trend toward increased corporate social responsibilities and changes in the legal environment. Offered concurrently with GEB 4444; students taking course at the graduate level will be assigned additional work.

GEB 5870 MBA Foundations: E-Business Systems . . . . . 1.5(F,S,SS)
Prerequisite: GEB 5872, GEB 5875.
A course in the Accelerated MBA Foundations Series in which students will gain an understanding of the principles of E-Business systems planning, development, and implementation. The overall objective is to provide a common foundation composed of the fundamental concepts required for the use and application of systems and technologies found in the E-Business environment. Permission is required.

GEB 5871 MBA Foundations: Managerial Economics . . . . . 1.5(F,S,SS)
A course in the Accelerated MBA Foundations Series in which students will gain an understanding of basic economics. Special emphasis will be placed on the determinants of supply and demand and the desirable properties of a competitive equilibrium; followed by the undesirable properties of markets with a monopoly and with externalities. Permission is required.

GEB 5872 MBA Foundations: Financial Management I . . . . . 1.5(F,S,SS)
A course in the Accelerated MBA Foundations Series in which students are introduced to the accounting process of analyzing, measuring, and reporting business activity. Explores the precise language, assumptions, concepts, principles, and logic patterns inherent in the analysis and measurement of business activity. Describes the form and content of major financial statements. Briefly introduces the recording and reporting process used by accounting systems and examines basic financial reporting issues.

GEB 5873 MBA Foundations: Financial Management II . . . . . 1.5(F,S,SS)
Prerequisite: GEB 5872.
A course in the Accelerated MBA Foundations Series in which students who have an understanding of financial accounting are introduced to the business relationships that exist between the generation and use of financial information. Includes the role of accounting in measuring financial performance, an overview of financial management, keys to understanding financial information via financial ratio analysis, effective use of financial analysis, and a brief introduction to the time value of money.

GEB 5874 MBA Foundations: Financial Management III . . . . . 1.5(F,S,SS)
Prerequisite: GEB 5872, GEB 5873.
A course in the Accelerated MBA Foundations Series in which students with an understanding of financial analysis are introduced to financial valuation and decision making tools that are used by managers and owner/managers of business organizations. The three foundation concepts covered are the Time Value of Money, the Risk- Return Relationship, and the use of Incremental After-Tax Cash Flows. Provides a theoretical understanding and a practical application in financial decision-making. Permission is required.

GEB 5875 MBA Foundations: Management Skills and Applications . . . . . 1.5(F,S,SS)
Covers the historical evolution of management, organizational design, motivation, team building, leadership, change management, culture, strategic planning, and critical implementation/control elements critical to successful management and strategy. Social responsibility, ethics, globalization, and futures are also stressed.

GEB 5876 MBA Foundations: Marketing Management . . . . . 1.5(F,S,SS)
A course in the Accelerated MBA Foundations Series in which students are introduced to foundational concepts of marketing management processes. Provides students with intensive exposure to the basic philosophy, concepts, and knowledge common to effective marketing management.

GEB 5877 MBA Foundations: Applied Managerial Statistics . . . . . 1.5(F,S,SS)
Prerequisite: MAT 1033.
A course in the Accelerated MBA Foundations Series in which students are provided with a managerial approach to fundamental statistical concepts including descriptive statistics, measures of location, measures of dispersion, basic probability theory, the normal distribution, inferential statistics, basic notions of hypothesis testing, and introduction to correlation analysis. Permission is required.

GEB 5878 MBA Foundations: Business Process Integration . . . . . 1.5(F,S,SS)
Completion of the Accelerated MBA Foundations Series: GEB 5871 - GEB 5876.
The capstone course in the Accelerated MBA Foundations Series in which students must combine the practical skills and discipline of specific concepts learned in previous foundation courses in order to solve a complex integrated real-life business problem. Serves as an initial integrating experience from which to launch students into the core MBA study. Permission is required.

GEB 5898 MBA Foundations: Business Analytics . . . . . 1-3(F,S,SS)
The field of business requires the specific application of a variety of analytical tools. Integrates several key analytical tools into a specific business decision framework that focuses on the inter- relationship of these tools as they are used in specific business decisions. After an on-line review/introduction of basic algebraic and financial equations, combines the concepts of time value of money, descriptive statistics, production functions, correlation, simple regression and specifically applied calculus into a decision-making framework. This framework will serve as a foundation for analysis in subsequent courses and create a model for considering the risk adjusted financial consequences of future business decisions. Permission is required.

GEB 6215 Business Communications . . . . . 3(S)
Reflects the emergence of the need for all business leaders to possess communications skills. Gives business students a solid foundation in all forms of business communication for them to perform their jobs more competently.

GEB 6895 Business and Public Policy . . . . . 3(F,S,SS)
Develops expertise in the use of a set of tools to analyze the effect of economic, regulatory and tax policies (external environment) on the business environment and the conduct of business in domestic and international markets. Ethical implications of business response to these environments are also considered.