Public Relations

The Public Relations program (ranked one of the "Top 100 PR Programs in the U.S.") prepares students for communication careers in corporate and organizational settings including health, education, entertainment, sports, and travel. Graduates assume roles ranging from communication director to media specialist to sports promoter.

Courses

 

ADV 2214 Advertising Graphics I 3
ADV 3213 Advertising Graphics II 3
PUR 3000 Principles of Public Relations 3
PUR 3100 Writing for Public Relations 3
PUR 4203 Public Relations Law and Ethics 3
PUR 4600 Communication Management 3
PUR 4930 Current Issues and Trends in Public Relations 3
Choose either one 3
Crisis Public Relations  
Managing Media Relations  
3000/4000 level Communication Arts electives 9
Choose one of the following: 3
Service Learning Field Study II  
Internship in Communication  
If not completed at the lower division: 0-3
Newspaper Reporting  
Total Hours 36-39

Major-Related

In addition to the courses listed below, students must complete a minor or its 15 sh equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside communication arts.

Communication Research  
or 3
Marketing Research  
Students must complete a minor or its 15 sh equivalent in a field related to the student’s career objectives and additional approved 3000/4000 level electives outside communication arts. 15
If not completed at the lower division: 0-3
Elements of Statistics  
Total Hours 18-21

 Upper Division Electives

Course List Student must complete sufficient 3000/4000 level electives to meet UWF’s requirement of 48 semester hours in the upper division or complete all departmental requirements at the 3000/4000 level, whichever is greater. 0-6
Total Hours 0-6