Advertising

Graduates of the Advertising program (the nations only three-time national advertising champion) pursue careers with advertising agencies, advertisers, and the media in marketing, account management, media, sales, promotion, and creative design.

Courses

The Advertising Specialization at UWF prepares students to pursue careers with advertising agencies, advertisers, and the media in marketing, account management, media, sales, promotion, and creative design.

ADV 3000 Introduction to Advertising 3
ADV 3101 Creative Strategy and Tactics I 3
ADV 3213 Advertising Graphics II 3
ADV 3300 Advertising Media 3
ADV 4202 Creative Strategy and Tactics II 3
ADV 4802 Integrated Communication-Campaigns 3
PUR 3100 Writing for Public Relations 3
3000/4000 level Communication Arts electives 12
If not completed at the lower division:  
ADV 2214 Advertising Graphics I 3
JOU 2100 Newspaper Reporting 3
MMC 2000 Principles of Mass Communication 3
Total Hours 42

 Recommended Electives

ADV 4801 National Student Advertising Competition * 3
SPC 4540 Propaganda and Persuasion * 3
COM 4940 Internship in Communication * 3
PUR 3000 Principles of Public Relations 3
*

Requires one or more prerequisites

Major-Related

Students must complete a minor or its 15 sh equivalent in a field related to the student’s career objectives and additional approved 3000/4000 level electives outside communication arts. 15-18
Total Hours 15-18

Upper Division Electives

Student must complete sufficient 3000/4000 level electives to meet UWF’s requirement of 48 semester hours in the upper division or complete all departmental requirements at the 3000/4000 level, whichever is greater. 0-6
Total Hours 0-6