Strategic Communication and Leadership

The Department of Communication Arts features an MA in Strategic Communication and Leadership. The program reflects the latest research in our field, embracing a 360-degree perspective on using communication effectively in organizational advocacy, decision-making, strategy-building, innovative message design, image management and ongoing improvement.

Features of the Program


This innovative program emphasizes in-depth knowledge of communication theory, research, strategies and practice. It recognizes that the current communication environment is dynamic, complex and has become increasingly challenging to manage. The MA in Strategic Communication and Leadership grounds communication policy and practice in correctly identifying public, organizational and promotional challenges with an eye toward formulating communication solutions that advance changes in knowledge, beliefs, attitudes and behaviors in public audiences. The program features an optional graduate-level certificate in Health Communication Leadership, one of the fields with greatest growth in the country. All courses in the certificate program count toward the master's degree.

  • Open to people with bachelor's degrees or higher in any relevant field
  • Evening and weekend classes designed for busy professionals
  • Nationally recognized professors who work face-to-face with students in and out of the classroom
  • Hands-on experience working with actual organizations
  • Professional portfolios created by students to showcase their work in the program
  • Roundtable discussions with experts in the field


For more information concerning the Master's Degree in Strategic Communication and Leadership or the certificate in Health Communication Leadership, please contact:.

Dr. Athena du Pre, Director of Graduate Studies
Department of Communication Arts
University of West Florida, Building 36/133
Phone: (850) 474-2833

Application deadline for Spring admission: First-consideration for Spring admission will be given to applications received by the first week in October.

Application deadline for Fall admission: First-consideration for Fall admission will be given to applications received by the first week in March.

Only complete application packages will be reviewed. Since graduate openings are limited, and are filled by qualified applicants on a first-come, first-served basis, it is in your very best interest to complete your application package as directed and to submit it by the appropriate deadline.

To apply, download the Departmental Application and fill it out accordingly.