The Brand

The UWF brand is more than a logo or a tagline. Our brand is a reflection of everything we do and say, in person, online, in print and in broadcast. The brand functions as a lens through which every marketing message, community activity and personal interaction is filtered. The brand embodies UWF’s energy, spirit and character.

Why Consistent Branding Matters

Effective brand communications inspire awareness and leave a lasting impression.

Each member of the UWF community is responsible for creating the brand. Every time we contact potential donors, interact with prospective students and their parents, speak with alumni, communicate with the media, develop new collateral materials, approach community partners, or talk about UWF, we influence the perception of the institution and our community.

As brand ambassadors, we must present a unified front in the form of a cohesive and consistent brand message. While we each contribute a voice, we all need to sing in the same chorus. This portal is designed to help you do exactly that.