All official UWF identifiers are in the process of being registered with the U.S. Patent and Trademark Office. To legally protect these identifiers, they must not be altered or distorted in any way. Below are examples of improper usage. Improper usage damages the perception and recognition of the institution’s brand and even well intentioned changes can have a negative impact. Please note that the examples shown here do not include all non-compliant possibilities. While the examples below only show improper usage of the primary logo, these guidelines apply to all official University identifiers, including logo signatures.
Do not condense, stretch, or distort any official university identifiers. Proportions of all logo elements must be maintained.
Do not alter the placement or scale of any elements in an official university identifier.
Do not apply any graphic effects to official university identifiers such as drop shadows or textures.
Do not create a new logo with any official UWF graphic elements.
Do not add text or graphic elements to official university identifiers such as a tagline or wave element.
Do not rotate the orientation of official university identifiers.
Do not use colors that are not specified for use any official university identifiers.
Do not use an official university identifier as a background for text.