All official UWF identifiers are in the process of being registered with the U.S. Patent and Trademark Office. To legally protect these identifiers, they must not be altered or distorted in any way. Below are examples of improper usage. Improper usage damages the perception and recognition of the institution’s brand and even well intentioned changes can have a negative impact. Please note that the examples shown here do not include all non-compliant possibilities. While we are only showing improper usage of the primary logo, these guidelines apply to all official university identifiers, including logo signatures.