Licensing

In 2009, UWF entered into an agreement with Learfield Licensing Partners, LLC, formerly Strategic Marketing Affiliates, in order to manage the University's licensing program for both the athletic and institutional logos. Learfield monitors the sale of all UWF branded items; provides the ability for representatives from the University to monitor the use of the logos and graphics for review/approval; ensures vendors have the appropriate insurance and helps market our products to retail outlets.


The following types of licenses are available for University logos through Learfield:

  • Standard: Manufacturers producing products for resale to the general public that feature the UWF name or any of the UWF logos/marks must obtain a STANDARD license. Vendors should register for a license through Learfield before producing or selling merchandise. UWF receives income from these royalty-producing items.
  • Restricted: Manufacturers producing items for internal promotional use or giveaways that feature any of the UWF logos/marks, must obtain a RESTRICTED license from Learfield before facilitating orders for these goods. UWF does not receive royalty income from these items, but since these items can migrate off of campus they MUST remain in compliance with all graphic standards outlined in the brand portal.
  • Cobranded: Manufacturers may use their company logo along with UWF logos on items. UWF does not receive royalty income from these items, but since these items can migrate off of campus they MUST remain in compliance with all graphic standards outlined in the brand portal.

Vendors should visit the Learfield Licensing website and select the "Licensing" tab to apply for a license. The Learfield contacts for businesses interested in becoming licensed to produce UWF merchandise are Tom Kehoe, tkehoe@learfieldlicensing.com or Brandon Tucker, btucker@learfieldlicensing.com. Vendors will have access to the UWF licensed marks after they have completed the licensing registration process. Current licensees, please note that SMA was acquired by Learfield Sports in late 2014 and is now known as Learfield Licensing Partners.

For an up-to-date list of vendors licensed to sell UWF branded products, and more information on the process and procedure visit uwf.edu/licensing.