The wave element is a symbol. It denotes Sea Change, an energizing transformation that changes the way you look at the world. It is forward-moving, fluid and dynamic. It celebrates our fresh energy and brightness in a clear, clean and simple graphic.
There are multiple treatments of the wave, which are detailed below:
- Full-color Combined Wave
- Single Waves
- Full-color Primary Wave
- One-color Primary Wave
- Secondary Wave
- Pattern Waves
Full-Color Combined Wave
The combined wave is the preferred-use version and should be the first choice when creating marketing and communication collateral. The treatment consists of a full-color primary wave (comprised of Nautilus Blue, Cannon Green and Spring Green) and a background wave. The background wave is the one-color primary wave in Luna Blue at 25%, applied behind the full-color primary wave. This combined wave is intended to only be used on a white background and should never be overlaid onto photos, graphics or solid blocks of color.
The background wave should not be used anywhere other than behind the full-color primary wave, unless authorized by Institutional Communications.
If your project calls for a more subtle wave element, the single wave options as shown below can be used. The full-color primary wave should only be used in the colors as provided. The one-color primary wave and the secondary wave may be used in Nautilus Blue, Luna Blue, White, or greyscale. No other color combinations or uses may be applied unless authorized by Institutional Communications.
Patterns add extra dimension to your work and create compelling background textures that can be used in a variety of layouts. They indirectly reinforce our university brand and provide flexibility for designers—helping our visual language to remain cohesive and fresh.
Patterns should not deviate from the options shown here, and should always be comprised of monochromatic color schemes. Photography should not be placed inside of shapes created by the patterns.
These patterns work best as textural images in instances such as divider pages in multi-paged documents, within color blocks or even interior covers. You are not required to use the entire pattern, but rather are encouraged to crop to sections that best suit your design.
Since misuse of the patterns can make a piece difficult to read or visually unappealing, use great care in how and when they are applied.